Cable TV channel and Ford focus on trucks and their owners, and customizers
“Truck Weekend in America,” a six-hour, prime-time block, launches this weekend on the History Channel. Sponsored by Ford F-Series, the event “puts the automaker at the center of original storytelling throughout the weekend,” History Channel said in its news release, noting that Ford has produced the best-selling pickup truck in the country for more than 40 years.
The programming begins at 8 p.m. (EST) Saturday, November 10 with Truck Night in America, featuring “truck versus terrain as truck owners from across the United States compete in grueling challenges to test their ingenuity and driving ability.”
At 9 p.m., it’s Truck Hungers, as “Two top truck builders compete for a sale as they find, restore and put their personal stamp on two classic trucks.
“Each shop must design with a buyer in mind and, with limited direction, blend its craftsmanship and style with personalized details to gain the buyer’s favor. These shops are putting it all on the line, as only one truck will be good enough to earn the sale.”
And then, at 10 p.m., Born Tough: Inside the Ford Factory goes inside the Rouge Complex, the F-150 assembly plant.
Truck Night in America repeats Sunday, November 11, at 8 p.m., followed at 9 p.m. by American Restoration: Truck Edition, as “Rick Dale is traveling the country looking to restore America one project at a time, now with his eye on a long-forgotten 1956 Ford pickup.
“Nick, a California grape farmer, bought the beat-up truck when he was 16 but never got around to completing the restoration because his family and farm came first. With a tight budget and just 30 days to restore it, Rick and his team work around-the-clock overcoming one challenge after another to bring this American classic back to life.”
At 10 p.m., History presents Trucks Transformed Custom Culture, a half-hour feature about truck customizers, among them Ken Block and Vaughn Gittin Jr., and at 10:30 p.m., its Rescue Trucks, a half-hour special on “our nation’s toughest first responders and their souped-up custom trucks, told from the perspective of these very heroes who put their courage, resourcefulness and vehicles to the test and the men and women they’ve saved. The first responders in “Rescue Trucks” share some remarkable stories of survival – and the trucks that came to the rescue.”