Home The Market RoadM8 custom Jeep auction to benefit veterans’ families

RoadM8 custom Jeep auction to benefit veterans’ families


Sunday, November 11, is Veterans Day in the United States and Remembrance Day in the British Commonwealth countries. Super 8 by Wyndham, which claims to be the world’s largest economy hotel brand, will honors veterans through the auction of RoadM8, its customized Jeep Wrangler.

Proceeds from the sale will benefit Fisher House Foundation, which provides no-cost housing for families of patients receiving medical cars at major U.S. military and Veterans Administration medical centers.

Interior was done to reflect updated motel-room design

There’s even a built-in coffee maker

“Super 8 worked with industry-leading fabricators —several with ties to some of Hollywood’s most iconic vehicles— to customize ROADM8 from the base of a 2017 Jeep Wrangler Unlimited Sport 4×4,” the company said. 

“Inside it evokes the warm colors, sleek finishes and hyper-local black and white art of the brand’s newly renovated rooms. It also features innovative amenities like an on-demand coffee maker, a built-in mini-fridge, tablet entertainment, easy USB charging and Wi-Fi, among others.”

“When we launched ROADM8, we knew we ultimately wanted to use the vehicle as a means for giving back and creating a positive impact for the military community,” said Mike Mueller, senior vice president of Super 8.”We have no doubt that, with the help of Fisher House Foundation, which has earned stellar marks across the board for supporting veterans and their families, we’ll be doing exactly that.”

The modified Jeep was unveiled earlier this year at the New York International Auto Show. 

Under the hood

“ROADM8 is the first-ever concept car created by a hotel brand,” Super 8 said. “The vehicle was inspired by Super 8’s recent re-design, which is the largest in the brand’s 45-plus-year history including more than $100 million in room renovations at its hotels across North America.”

The minimum bid on the vehicle has been set at $20,000 and can be done through November 29 at a special website, where other items also are available.

Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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