Back to the beach: Garage Italia, Fiat unveil Fiat 500 ‘Spiaggina’

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Garage Italia's Fiat 500 'Spiaggina' celebrates the original unveiled July 4, 1968 | Garage Italia photos

In honor of the debut 60 years ago of the Fiat 500 “Spiaggina,” Garage Italia and Fiat have unveiled the “Spiaggina” by Garage Italia and Pininfarina, and the Italian automaker has announced a special Spiaggina ’58 series of the Fiat 500C.

Spiaggina is the Italian word for “beach.”

“Love at first sight, one that strikes dead your heart and soul. These are the feelings that I have every time I look at a 500 and whenever I drive one of them,” Lapo Elkann, chairman and creative director of Garage Italia and grandson of former Fiat chairman Gianni Agnelli, is quoted in the news release. 

“I fell in love with her when I was a child and growing up I dreamed of its rebirth. I am glad that the revamp will help many to re-experience the dream and the magic years of the economic boom and of the Italian joie de vivre. 

“Since 2008 and over the years, I have always customized them for myself and with the opening of Garage Italia we had the chance to design a multitude of one off and unique versions that have confirmed the versatility and the high modernity of this car which is still nowadays one of the most beloved worldwide love brands.”

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The celebratory and roofless concept car is finished in Blue Volare and Perla White. 

RM sold this Michelotti-designed 1970 Fiat 850 Spiaggetta | RM Auctions photo

Instead of the usual second-row passenger seat, the car has a cargo area with a built-in shower for hosing off after a day at the beach.   

Watercraft-inspired styling touches include a lowered windshield, slatted cork flooring and boat-style cargo hooks. 

The usual front bucket seats have been replaced by a ‘60s-style bench with waterproofed Foglizzo leather. Exterior trim is chromed in the style of 1950s Fiat 500s.

The Pirelli P Zero Nero FT tires have wide sidewalls in another homage to the 1960s.

Lapo Elkann and the latest customized vehicle from his Garage Italia workshop
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A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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