“Driving a Mustang has always been about standing apart from the rest,” said Corey Holter, Ford car group marketing manager. “This is a chance for Mustang fans everywhere to make their very own personalized pony and share it where potentially millions can see it.”
Mustang fans can create their own pony designs online using style packs and colors, with editing capabilities to further change color, density and blending available. Style packs include Mustang variants from Shelby, Roush, Bullitt* and RTR Vehicles. Each pack provides a set of color themes representative of its brand.
Mustang enthusiasts and performance icons Ken Block and Vaughn Gittin Jr., and YouTube star David “ThatDudeinBlue” Patterson, are helping to create their own pony designs.
The personalization doesn’t just live online. Mustang pony designs will be printable on a variety of items including clothing, mugs, phone cases and decals. A limited edition of 1,000 custom grille badges will be available for 2015 and newer Mustangs.