'Reloaded by creators' is name of new effort to find, restore and sell vintage Italian cars
“Reloaded by creators” is the name of a new service from Fiat Chrysler’s FCA Heritage division that is finding, restoring and selling vintage vehicles, although so far, only from the company’s Italian brands. The program was announced during the recent Retromobile week in Paris.
A spokesman said the program is designed for Europe and there are no plans “at this time” to undertake a similar effort in North America.
“The new ‘Reloaded by creators’ project opens a new, original chapter in the FCA Heritage story: from now on, the Department will also be offering for sale a limited number of carefully selected classic cars, specially purchased by the department, which have been restored to their original glory and guaranteed by the constructor (hence the name of the service),” the company said in its announcement.
“The sums raised will then be used to finance new scouting activities to add important new pieces to FCA’s historic collection. This is therefore a real cultural project, inspired by the modus operandi of art museums worldwide.”
The company noted that the program goes “from discovery to restoration, from valuing to return to the market.”
According to its website, FCA Heritage is a project designed to celebrate the company’s historic and era-defining Italian vehicles. It includes technical services, certification of vehicle originality, and events for enthusiasts. It also has its own store with heritage-inspired clothing, watches, and more.
As part of the new Reloaded program launch, five cars are being offered: A 1959 Lancia Appia coupe, 1991 Alfa Spider IV, 1973 Lancia Fulvia Coupe Montecarlo, 1981 Spidereuropa Pininfarina (final version of the Fiat 124 Spider), and 1989 Alfa Romeo SZ.
Although prices have not been published, information about the cars and downloadable brochures are available on the FCA Heritage website.