HomeThe MarketMercedes-Benz Classic boosts sales of classic Mercedes-Benz cars

Mercedes-Benz Classic boosts sales of classic Mercedes-Benz cars


In 2015, Mercedes-Benz Classic launched its All Time Stars sales division, offering classic cars that have undergone factory restoration. Cars are sold through a showroom at the Mercedes-Benz Museum in Stuttgart, with a second showroom to open later this year in Motorworld Munchen.

Mercedes-Benz Classic also offers some of its stars for sale at events such as Retromobile in Paris, Techno Classics in Essen and at the Pebble Beach Concours d’Elegance.

The inventory includes both road and racing cars.

Mercedes-Benz Classic boosts sales of classic Mercedes-Benz cars
This Mercedes-Benz 300 SL roadster with removable top is among the cars for sale

“Our offer to be able to purchase classics of the brand in the Mercedes-Benz Museum is immensely popular,” Patrik Gottwick, head of Mercedes-Benz Classic vehicle sales, is quoted in a news release.

That news release notes that the All Time Stars business increased by nearly 50 percent in 2017 compared with 2016 figures.

“Classic Mercedes-Benz automobiles were more valuable than ever in 2017,” the company reported, noting that, “renowned market research firm HAGI has determined an increase in value for the classics from the Stuttgart-based brand of 8.6 percent in the first eleven months of last year.

“The late-model collectors’ vehicles, the so-called emerging classics, even saw an increase in value by 19.3 percent according to HAGI,” the news release continued.

“This development reflects the fascination for the brand.”

Mercedes-Benz Classic boosts sales of classic Mercedes-Benz cars
AMG-Mercedes C-Class touring car racer, shown here at 2017 Goodwood Festival of Speed, also is available for purchase

The All Time Stars include Concours, Collectors and Driver edition vehicles.

“The Concours Edition comprises young classic cars and vintage cars in rare original condition and with low mileage that have been elaborately restored by the Mercedes-Benz Classic experts in Fellbach,” the company said.

“The Collectors Edition comprises vehicles in good technical and cosmetic condition. Their patina gives them a particularly special character.

“Finally, the Drivers Edition offers vehicles in good technical condition that still offer potential for restoration work – they are perfect for all lovers of classic vehicles who want to drive their young classic or vintage cars on a daily basis.”

The inventory can be viewed on the All Time Stars website.

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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