Valvoline unveils easy-pour packaging

Valvoline launch the Easy Pour Bottle, promoted by NASCAR champion Jimmie Johnson.

Valvoline, supplier of lubricants and automotive services, has announced the retail launch of the Easy Pour Bottle. The patent-pending Easy Pour Bottle has been designed to make changing oil easier while offering a simplified shopping solution for the automotive DIYer, the company said.

“Valvoline’s goal for 151 years has been to use our expertise for the benefit of our customers. Each part of Valvoline’s Easy Pour Bottle has been engineered with our DIY consumers in mind – reimagined, redesigned, tested and proven to make changing oil easier, faster and cleaner,” said Heidi Matheys, Valvoline chief marketing officer.

“Our technical team integrated an abundance of consumer field research and feedback, which ultimately resulted in this one unique design.”

The new bottle includes an easy-pull tab, a precision pour spout, and a resealable overcap with no-slip grip.  The bottle has a centralized handle for an easier pick up, transport and pour.

The bottle comes with a satisfaction guarantee at retailers nationwide, offering a 100-percent money-back promise.

Valvoline has partnered with seven-time NASCAR champion Jimmie Johnson to promote a series of videos showcasing the ease of use and cleanliness of the new packaging. Videos are available for viewing at EasyPour.com.

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