Rewind: It’s Cheap and Ugly, the 1968 Subaru 360

Rewind: It’s Cheap and Ugly, the 1968 Subaru 360

In 1968, Subaru of America was formed and with it came the little Subaru 360.


(Editor’s note: Vintage television commercials can be as classic as the cars they promoted back in the day. This is one in an ongoing series of such vintage car commercials we’ve found on YouTube.)

In 1968, Subaru of America was formed and with it came the little Subaru 360. Of course, because it was “cheap and ugly,” the “little Subaru” was featured in a series of ads highlighting its features — 66 miles per gallon, port of entry cost of $1,297, easy to fix and maintain, and the little Subaru can go everywhere a big car can and places it can’t.

The “cheap and ugly Subaru” goes out of its way to make you happy, “wow.”

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