Rewind: 1978 Toyota Corolla

Rewind: 1978 Toyota Corolla

In an effort to give people their “money’s worth,” Toyota launched a series of commercials promoting the 1978 Toyota Corolla.


(Editor’s note: Vintage television commercials can be as classic as the cars they promoted back in the day. This is one in an ongoing series of such vintage car commercials we’ve found on YouTube.)

In an effort to give people their “money’s worth,” Toyota launched a series of commercials promoting the 1978 Toyota Corolla. The ad encourages consumers to “buy it” if they find a better built, lower cost car than a Toyota.

While promoting the Corolla, Toyota pokes fun at the Plymouth Volare, which at the time was the most recalled car in history.

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