HomeThe MarketRewind: 1978 Toyota Corolla

Rewind: 1978 Toyota Corolla


(Editor’s note: Vintage television commercials can be as classic as the cars they promoted back in the day. This is one in an ongoing series of such vintage car commercials we’ve found on YouTube.)

In an effort to give people their “money’s worth,” Toyota launched a series of commercials promoting the 1978 Toyota Corolla. The ad encourages consumers to “buy it” if they find a better built, lower cost car than a Toyota.

While promoting the Corolla, Toyota pokes fun at the Plymouth Volare, which at the time was the most recalled car in history.

Nicole Jameshttp://nicoleellanjames.com/
Nicole James has been involved in the automotive world her entire life. Her dream car is a 1965 Shelby Daytona Coupe. She currently drives a 2005 Mustang affectionately known as Marilyn and uses the car to participate in track events, car shows, and explore the world around her. Nicole joined the ClassicCars.com Content and Marketing team in 2014. Nicole is an automotive journalist and the creator of Pretty Driven - an online source for car culture and news for millennials, as well as a contributor for ClassicCars.com. Follow Nicole on Instagram and Facebook - @Nicoleeellan

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