HomePick of the Day1950 Mercury Deluxe coupe

1950 Mercury Deluxe coupe


The 1950 Mercury Deluxe coupe is advertised as a perserved original in great condition
The 1950 Mercury Deluxe coupe is advertised as a perserved original in great condition

A week ago, the Pick of the Day was a striking 1949 Mercury old-school custom done in the “lead-sled” style. Mercurys from that era were ultra popular for customizing, especially when actor James Dean was seen driving a chopped Merc in the 1955 film Rebel Without a Cause.

So finding an all-original 1950 Mercury Deluxe coupe in apparently pristine condition, such as today’s Pick, is certainly a rare treat, especially one that’s advertised with a reasonable price tag.

Dual tailpipes dress up the rear of the Mercury
Dual tailpipes dress up the rear of the Mercury

“Offered here is a beautiful original-condition 1950 Mercury coupe finished in its original black paint,” the seller, a Westport, Connecticut, classic car dealer, says in the listing on ClassicCars.com. “It has just come out of a single 40 year ownership.

“This is one of the finest all-original examples in existence.”

The Mercury does look exquisite in the photo gallery attached to this ad, with gleaming paint and chrome that set off the superb styling of this mid-century coupe. Indeed a luscious design, along with the essentially similar Lincoln luxury cars, that has stood the test of time and continues to make these highly desirable collector cars.

“Mercury’s front grille treatment for 1950 was a marvel of design with an abundance of chrome and matching large front bumper,” the seller notes. “The interior of this Mercury is nicely preserved with the original upholstery covered in clear plastic for preservation and protection. Mercury’s dashboard treatment was downright futuristic with dials, switches, and gauges all within easy reach of the driver.

“Power for this Mercury comes from a 255.4-cubic-inch flathead V8 rated at 110 horsepower paired with a manual three-speed transmission. It runs and drives very well, and the all-original chrome is in great condition as well.”

The asking price for this lovely Mercury seems like a solid bargain at $26,900 if it’s in as good condition as described in the listing.

Whoever buys this classic Mercury might be tempted to go at it with a cutting torch to chop its hood and channel its flanks to make it look more like James Dean’s ride. But I think that would be a crime. It’s so much better left as is, a wonderful survivor.

To view this listing on ClassicCars.com, see Pick of the Day

Bob Golfen
Bob Golfen
Bob Golfen is a longtime automotive writer and editor, focusing on new vehicles, collector cars, car culture and the automotive lifestyle. He is the former automotive writer and editor for The Arizona Republic and SPEED.com, the website for the SPEED motorsports channel. He has written free-lance articles for a number of publications, including Autoweek, The New York Times and Barrett-Jackson auction catalogs. A collector car enthusiast with a wide range of knowledge about the old cars that we all love and desire, Bob enjoys tinkering with archaic machinery. His current obsession is a 1962 Porsche 356 Super coupe.


  1. All original is a double edged sword. Everything is 65 yrs old. It probably would need a frame off restoration.
    Nice place to start though. I appraise it at about $15k, with the prospect of another $50k to make it close to a 100 point car.

  2. Nice enough looking vehicle as an original. But as previously stated that means someone is going to have to do a complete restoration Nut & Bolt or Rotiserrie done on it to a tune of 45 to 55,000.00 more dollars to bring it back to it’s place of where it was when new.
    I could get very interested in buying the car for around $12,500.00, if it looks like in person as it looks in the picture, and if it really is as stated in it’s description here in it’s ad.

  3. These days nice original cars don’t need to be restored .Would be a shame to take it apart .Its a class of its own .These days original cars are more appreciated than restored ones .

  4. Updated suspension and brakes, early rebuilt bone stock caddy engine (preferably the dual quad factory version) and OD trans…(out of sight a/c)…redo factory interior if needed, everything else untouched

  5. Owned one tan with black vinyl top one of the best cars ever owned converted it from left to right hand drive in a naval aviation station jacked up in car park and using mates ( buddies) who were artificers and station workshops to complete the task. It works as the dash can be cut moved over and the wiring loom has enough length to move. Steering box has to be changed and steering links filed out to reconnect. This car had a freewheeling device which had a pull handle to engage. I would dearly like to get one but cost to get it here on Gold Coast Australia wonder what that would cost. Col Spence

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