Keno Brothers (Leslie, left, and Leigh) set a date for their first classic car auction | Keno Brothers Fine Automobiles Auctions photo
We’ve known for several months that Leslie and Leigh Keno, famed for their participation in PBS’ Antiques Roadshow and their expertise on art and antiques, are launching their own classic and collector car auction company. They announced today that company will be known as Keno Brothers Fine Automobile Auctions, which will stage its inaugural sale, called “Rolling Sculpture,” November 19 in New York City.
While not announcing the specific location, the brothers’ news release promised a “museum-quality showroom” where the pre-sale exhibition begins November 17 to “celebrate automobiles as purposeful ‘rolling works of art’.”
The Keno Brothers’ sale takes place the day after the RM Sotheby’s Art Automobile auction November 18 in the 10th-floor galleries of Sotheby’s offices in New York City.
Among the vehicles being offered by the Kenos is a 1969 Lamborghini Miura P400 S with its original paint and boar’s hide interior. A pre-sale estimated value has been set on the car of $800,000 to $1.6 million.
“It’s automobiles like these that are carefully curated to present some of the greatest achievements in automotive history,” Leslie Keno is quoted in the news release.
“Each car is extraordinary and will be elegantly displayed so that its history, styling and special attributes can be appreciated within its unique historical context.”
“We apply the same criteria and principles to motor cars that we use to evaluate works of art — line, proportion, design, originality and provenance,” Leigh Keno is quoted in the release.
“In addition to assessment and essays by the top experts in a particular make and marque, we will provide deep information on each car that makes transactions more transparent, reduces trading friction and makes the learning curve less steep for new collectors and sellers, including heirs.”
The release said the brothers “are applying the same advanced evaluation techniques and cutting-edge scientific technology used in the art and antiques world to the classic car world, raising the standard by which cars are assessed and represented.”
“When a potential buyer is considering acquiring a work of art by Alexander Calder, Andy Warhol or an exceptional automobile by Ferrari or Bugatti, there should be no “guesswork”, said Leslie Keno. “Many of the technologies we’ve used in the fine art and furniture world will assist us in distinguishing the true condition of these automobiles more accurately than ever before.”
Those techniques include, when appropriate, x-ray analytical technologies used in the art world “in order to take the guesswork out of the purchase, allowing potential buyers to bid with confidence.” according to the release.
Bidding will be accepted in person or online, the release said.
Online bidding will be done through Proxibid.
The Keno Brothers sale also will use “proprietary new software” developed by the auction company’s chief operating officer Bradley R. Farrell.
“This software collects automobile data in new ways, making the rarity and quality of a given automobile easier to understand and giving potential bidders a more informed purchasing experience,” the release said, adding that Farrell previously was responsible for digital marketing experiences for companies such as Citrix and Cisco Systems.
The news release said Farrell’s new automotive software system “collects automobile data in new ways, making the rarity and quality of a given automobile easier to understand and giving potential bidders a more informed purchasing experience.”