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Germany’s Auctionata enters classic car marketplace


1929 Alfa Romeo 6C 1750 Sport is among the classics offered at new auction | Auctionata photos
1929 Alfa Romeo 6C 1750 Sport is among the classics offered at new auction | Auctionata photos

We have another new entry in the classic car auction business: Auctionata, established early in 2012 in Berlin, Germany, and primarily as an art auction house, will stage its first sale of classic cars via an online event November 28.

Those cars range from a 1966 Volvo Amazon and 1968 Triumph Spitfire, each estimated to be in the $6,200 to $13,000 range, to a 1919 Rolls Royce Silver Ghose Alpine Eagle ($186,000 to $375,000), a 1929 Alfa Romeo 6C 1750 Sport ($225,000 to $450,000), and a 1997 Porsche 911 Gemballa Extremo Speedster ($375,000 to $750,000).

“Auctionata is an auction house that sells not only works of art such as paintings and sculptures, but also successfully auctions luxury items and collectables, such as watches, jewelry and wine,” said Wolfgang Jochum, Auctionata’s director of new business.

“Classic cars is an obvious addition to our portfolio,” he added. “Hence we see the upcoming auction as a great opportunity to tap into this category in the future. However, we are aware that we still have to make a name for ourselves in this field and gauge how this type of auction is received by our customers.”

23-window 1955 'brander' Volkswagen Samba
23-window 1955 ‘brander’ Volkswagen Samba

Auctionata was founded in February 2012 by Alexander Zacke and Georg Untersalmberger in a building on Berlin’s historic Kurfurstendamm. Since then, the company has added offices in Rome, Zurich, London and recently in New York.

The company’s website says it has a global network of more than 250 experts in various collecting disciplines, and has staged some 90 auctions, with an online catalog of some 14,000 works of art.

Jochum said the company is building its classic car department within the Berlin office.

“However, we work very closely with our American colleagues and we will not rule out the possibility of a classic cars auction in the USA next year,” he added.

1934 Riley TT Sprite Special
1934 Riley TT Sprite Special

The company’s initial classic car sale will include 40 lots, including a 1928 Riley Brooklands, 1955 Volkswagen T1 “Barndoor” 23-window Samba, 1967 21-window VW Samba double door, 1926 Nash 233 Special Six, 1953 Mercedes-Benz 300 “Adenauer” convertible conversion and a 1969 Ford Mustang Mach 1.

A preview of all of the cars will be available in Berlin on November 27 and 28.


Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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