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HomeFeatured VehiclesMazda looked to the future in 1981 with the MX-81 concept

Mazda looked to the future in 1981 with the MX-81 concept

Giugiaro-designed car restored and shown again in the company of the new electric-powered MX-30 crossover

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Mazda has displayed its first concept car, the MX-81, now restored and accompanying the company’s newest and first electric vehicle, the MX-30 crossover utility.

As were so many concept cars for Japanese automakers in the 1980s, the 1981 MX-81 was designed in Italy, in this case at Bertone by Giorgetto Giugiaro. The concept, alternately known as the Bertone Aria, also was restored in Italy, by SuperStile of Turin, a product-engineering and prototype-building workshop established in 2015.

Due to the pandemic, the cars were presented on the 40th anniversary of the MX-81 via videoconference from Hiroshima, Japan, and from Rome and Turin, Italy, with the cars presented in front of the Duomo di Milano, the cathedral in Milan that also has been the backdrop for the debut of the MX-81.

Mazda looked to the future in 1981 with the MX-81 concept
The concept car undergoes restoration at SuperStile in Turin
Mazda looked to the future in 1981 with the MX-81 concept
Mazda looked to the future in 1981 with the MX-81 concept

The creation of the MX-81, powered by Mazda’s new turbocharged and fuel-injected 1.5-liter 4-cylinder engine, was motivated by a desire to imagine how people would interact with a vehicle equipped with computers.  The car featured digital displays and a CRT screen within the rectangular “steering wheel.” We put steering wheel in quotes because instead of the conventional wheel, the car was steered via a flexible plastic belt that surrounded the rectangular “wheel.”

At the time, Mazda reported, “With its gold paint, huge glasshouse and pop-up lights, it stood out at the Tokyo Motor Show, but with its recessed square steering wheel, TV screen cockpit and side swinging front seats, it was arguably the interior that was the most radical. A one-off concept that certainly met the defy convention ethos of MX models, it led to a future relationship with Bertone, while things like the high-mounted taillights and pop-up headlamps appeared in future Mazda production cars later in the eighties.”

Mazda looked to the future in 1981 with the MX-81 concept
‘Steering wheel’ didn’t turn, but the belt around it did and was used to steering the vehicle
Mazda looked to the future in 1981 with the MX-81 concept
MX-30 and MX-81 photo opp

Mazda indicated the MX-30 was motivated with similar goals for accelerating the future, and now incorporating an electrified powertrain.

The MX-81 reportedly had been stored away for many years in a warehouse in southern Japan, and it underwent mechanical freshening at Mazda’s workshops before being sent off to Italy for the exterior and interior restoration.

The car’s creation is shared in a 13½-minute video with Italian subtitles. Even if you don’t understand the language, the images and the enthusiasm of Giugiaro and others is instructive of what went into the car’s design.

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Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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