HomeAutoHunterAutoHunter Spotlight: 1967 Mercury Cougar

AutoHunter Spotlight: 1967 Mercury Cougar

This pony car would look great in your collection


Featured on AutoHunter, the online auction platform driven by, is this 1967 Mercury Cougar. These first generation Mercury Cougars are possibly my all time favorite pony cars. They offer all the performance of a Mustang but in a bit more of a luxurious European GT car package.

This specific example is described by the seller as a true one owner car that is powered by a correct replacement 289ci V8, which was swapped in the 1970s, and is backed by a three-speed automatic transmission. It includes bucket seats, a floor-mounted shifter, full-wheel covers, the snazzy looking Cougar hidden headlights, and sequential rear turn signals. It is painted in its original color of Cardinal Red over a black vinyl interior. This Cougar is available now and comes from the selling dealer with a car cover and a clear title.

The seller adds that this Cougar has received a nice respray in its original color of Cardinal Red. In addition, the seller mentions that there are two notable tears in the interior, that the wipers do not park correctly, the brake lights do not work, and that the car has covered 100,523 miles from new.

It seems that finding a good example of a Cougar is much more difficult than finding a nice Mustang. This is probably because Ford built a total of 474,121 Mustangs in 1967 versus 153,893 Cougars. What this means is that when you buy a Cougar, you are buying a more rare car for often less money than a comparable Mustang. This value difference is even more strange to me as that when new the Mustang had an MSRP of $2,567 and the Cougars was $2,851, as it was the more upmarket car. This will always make the Cougar a better buy than the Mustang, in my opinion. Besides that, just look at how amazing the front end of the Cougar is, with the vertically slatted grill and hidden headlights.

The pictures in the ad for this car show a car that I would call a nice driver level car with a few small issues to fix. I see no rust anywhere on the car and the floors look to be in excellent shape as well.

Repair the brake lights, the wipers, and replace the front seat material then you’ll have an iconic pony car that you see a lot less often than a Mustang. Make these changes and you’ve got a great vintage tour car, a car you could take to a local gathering, and just drive every weekend. I believe this Cougar would be a perfect first time collector car or one to add to a growing collection.

The auction for this 1967 Mercury Cougar ends on Tuesday, May 23, 04:15 PM EDT

Visit the AutoHunter listing for more information and photo gallery

Andy Reid
Andy Reid
Andy Reid's first car, purchased at age 15, was a 1968 Fiat 124 coupe. His second, obtained by spending his college savings fund, was a 1966 Ferrari 330 GT 2+2. Since then, he has owned more than 150 cars—none of them normal or reasonable—as well as numerous classic motorcycles and scooters. A veteran of film, television, advertising and helping to launch a few Internet-based companies, Reid was a columnist for Classic Motorsports magazine for 12 years and has written for several other publications. He is considered an expert in European sports and luxury cars and is a respected concours judge. He lives in Canton, Connecticut.


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