HomeNews and EventsVolkswagen and U.S. Soccer announce multi-year partnership extension

Volkswagen and U.S. Soccer announce multi-year partnership extension

The partnership will focus on making soccer more accessible


Volkswagen has signed a multi-year partnership extension with the U.S. Soccer Federation. The partnership will maintain Volkswagen as the presenting partner of U.S. Soccer including its Men’s and Women’s National Teams, Youth National Teams and Extended National Teams. 

“We are thrilled to renew our partnership with U.S. Soccer,” said Pablo Di Si, President and CEO, Volkswagen Group of America. “We look forward to continuing to help grow this great sport in the U.S. and all over the world. Just as Volkswagen is the People’s Car, soccer is the People’s Sport—both represent accessible fun for everyone.”

Volkswagen, Volkswagen and U.S. Soccer announce multi-year partnership extension, ClassicCars.com Journal
Presenting partner logo on Volkswagen Atlas at Ticker Tape Parade in NYC honoring U.S. Women’s National Soccer Team on July 10, 2019 (Image courtesy of Volkswagen)

Volkswagen will continue to aid U.S. Soccer in its mission to become the preeminent sport in the United States through increased visibility, player and coach development, lifting up sustainability and participation initiatives and promoting greater fan engagement across the country. At the National level, Volkswagen branding will appear on the training and warmup tops of U.S. Soccer National teams, including the Women’s and Men’s National Teams, all Youth National Teams, and Extended National Teams.

As part of their efforts to create an inclusive environment in soccer for all, Volkswagen and U.S. Soccer will continue to feature the CHAMP Virtual Player Honoree at select matches. CHAMP, a Volkswagen custom robot, was developed to expand the reach, visibility, and impact of the existing U.S. Soccer player honoree program. With its telepresence technology, CHAMP allows young soccer fans experiencing hardships or unique circumstances the opportunity to participate as a player honoree virtually, bringing them closer to the game.

“We’re incredibly proud to continue our strategic partnership with Volkswagen,” U.S. Soccer Chief Commercial Officer David Wright said. “VW has played an integral role in increasing accessibility to our sport and we look forward to continuing to work together as we drive forward to make soccer more fun, inclusive and ultimately, the preeminent sport in our country.”


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