Barrett-Jackson Collector Car Auctions is now accepting applications for its custom car and truck competition, the Barrett-Jackson Cup, held during the 2023 Scottsdale Auction at WestWorld of Scottsdale, January 21-29, 2023. For the third consecutive year the Barrett-Jackson Cup, which recognizes the talent and craftsmanship of custom car and truck builders, will be a part of Barrett-Jackson’s flagship auction and the most anticipated automotive event of the year, with all 50 entries showcased throughout the entirety of the event.
“We are excited to once again host the Barrett-Jackson Cup as part of our Scottsdale Auction in January,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Since the triumphant return of this competition in 2021, we’ve seen many spectacular custom builds compete for the ‘Ultimate Best in Show.’ While this is a competition, it is also an opportunity to celebrate the incredible skill and creativity we see in the hobby today and with all the Barrett-Jackson Cup contestants.”
The Barrett-Jackson Cup will feature 50 custom builders who will compete for two awards: the coveted “Ultimate Best in Show,” selected by two distinguished builders, Bobby Alloway and Troy Trepanier; and the “People’s Choice Award,” voted on by Barrett-Jackson fans worldwide via social media.
The 50 entries, which will be selected by Barrett-Jackson from the total number of applications submitted, will be introduced to auction-goers via a parade across the world-famous auction block during Family Day on Saturday, January 21, before being displayed inside the South Showcase throughout the entire week. On the morning of Super Saturday, January 28, the five finalists for the “Ultimate Best in Show” will be announced on stage and the winner, as well as the winner of the “People’s Choice Award,” will be crowned prior to that day’s collector car auction.
“This competition is something we are incredibly proud of as we continue to raise the profile of custom builds and Resto-Mods within the collector car hobby,” said Steve Davis, president of Barrett-Jackson. “We’ve seen some remarkable works of art cross the block for the Barrett-Jackson Cup the last two years and I’m excited to see what today’s most talented builders bring to WestWorld this January.”
The competition in 2022 was fierce, and it was an immaculate 1936 Ford Roadster owned by Bob Johnson and built by Pinkee’s Rod Shop that took home the title of “Ultimate Best in Show” as part of Barrett-Jackson’s 50th anniversary celebration last January. Voted on by thousands of fans, the “People’s Choice Award” went to a 1963 ½ Ford Galaxie built and owned by Jason Graham Hot Rods.
To apply for the 2023 Barrett-Jackson Cup, please visit BarrettJacksonCup.com. The application deadline is November 21, and the chosen entries will be notified by December 1.