In honor of Labor Day Ram Trucks and Wolverine clothing & boot company are coming together for the limited-edition “Built for the Driven” clothing collection to benefit the skilled trades. Proceeds from the sale of the clothing collection will benefit SkillsUSA, which helps provide equitable access opportunities for more youth to pursue their skilled trade careers. On top of the proceeds from the clothing collection Wolverine is also donating $75,000 to the SkillsUSA Hope Fund.
“Together with Wolverine, we’re excited to release our second licensed collection ‘Built for the Driven’ to create more awareness around educational opportunities in the skilled trades workforce,” said Marissa Hunter, senior vice president of marketing, Stellantis North America.
The collection will feature two style of Wolverine x Ram Tradesman Safety Toe boots, socks, a graphic T-shirt, sweatshirt and beanie. Each item is designed to reflect the quality and craftsmanship that the brands are known for to encourage the next generation of skilled tradespeople to pursue their passions.
“Though, most importantly, this co-branded collection is helping to inspire the next generation of skilled tradespeople to develop their careers and close the skilled trades gap that continues to exist in our country today,” said Scott Schoessel, VP of marketing at Wolverine.
The Wolverine and Ram Truck brand partnership was built on the brands’ joint missions to support educational opportunities around the skilled trades.