HomePick of the DayPick of the Day: 1970 Mercury Cougar XR-7 convertible

Pick of the Day: 1970 Mercury Cougar XR-7 convertible

A ragtop painted in a color that’s bound to grab ya


Cougars may play second fiddle to the Mustang, but they have their fans and don’t get lost in the Pony Car shuffle.

The Pick of the Day is a prime example of the breed: a 1970 Mercury Cougar XR-7 convertible in Competition Blue listed for sale on ClassicCars.com by a dealer in St. Louis. With a color that isn’t your usual tawny tones, this convertible truly stands out. (Click the link to view the listing)

1970 Mercury Cougar XR-7 convertible
1970 Mercury Cougar XR-7 convertible

In 1970, the Cougar was in its second year of its second styling cycle, bringing back the “Lectric Shave” grille with a mini grille bisecting it. Trim levels continued to be the standard Cougar and the Cougar XR-7, the latter coming with more standard options, leather-trimmed interior and more brightwork. This particular Cougar is an XR-7 so it is bathing in upscale accoutrements compared to your usual Mustang including a standard V-8 (in this case the standard 351 with 2bbl.). These engines came in both Windsor and Cleveland varieties, with this particular Cougar having the former connected to the trusty 3-speed FMX Select-Shift automatic.

Of course, what makes this Cougar stand out from the crowd is the color. While Competition Blue (identical to Ford’s Grabber Blue) is more commonly associated with the Cougar Eliminator, it’s quite rare on more pedestrian Cougars—the Marti Report shows that 37 XR-7 convertibles were built in this color, with 22 of those featuring the white leather bucket seat interior with black components. All this visual greatness is complemented by a white power-operated top. Other notable options per the Marti paperwork include console, air conditioning, AM/8-track Stereo radio and tinted glass.

Seller claims this Cougar has 90,449 miles on the odometer and has had an older cosmetic restoration that included a repaint, new top and extensive detailing, with the interior appearing largely original. Upgrades from the previous owner include 15-inch Magnum 500 mags with white-letter radials, and a more modern AM/FM/cassette radio. “Our experienced team changed the high-beam bulbs, oil pressure switch, and installed a new air filter,” reads the listing. This combination of luxury, style and sportiness can be yours for $59,900.

To view this listing on ClassicCars.com, see Pick of the Day

Diego Rosenberg
Diego Rosenberg
Lead Writer Diego Rosenberg is a native of Wilmington, Delaware and Princeton, New Jersey, giving him plenty of exposure to the charms of Carlisle and Englishtown. Though his first love is Citroen, he fell for muscle cars after being seduced by 1950s finned flyers—in fact, he’s written two books on American muscle. But please don’t think there is a strong American bias because foreign weirdness is never far from his heart. With a penchant for underground music from the 1960-70s, Diego and his family reside in the Southwest.


  1. Had a 67 XR7 as a teenager. My daily driver is a 1968 Cougar XR7 w/ 130k. It is mint and it is 100% stock. I get unsolicited offers to buy it for way over “book value” because 68s stock and mint are extremely rare.

    The above 1970 appears very nice – not a color for me – but overpriced. Guys who know Cougars know all about the Mercury colors offered in each model year and I can honestly say I have never seen anybody re-paint any 67 – 70 Cougar this color. Just my opinion but I have been a Cougar guy since I was 17 and hang around with Cougar guys. The color does not jive with the Cougar mystique of “refined agression” (the ad slogan). The car is not stock….I don’t see the value w/ 90k on the engine. This car will get sold to someone who is likely not a Cougar fanatic. Just my opinion.

  2. That car was recently, like last week, at auction and received a bid of $51k+ and was a “No Sale” so obviously the dealership believes in the “There’s a sucker born everyday” Style of Marketing.


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