Barrett-Jackson Collector Car Auctions saw a spike in TV viewership for its 2022 Scottsdale Auction in January. The 50th anniversary auction was aired on FYI and The HISTORY Channel from January 24-29 with 38 hours of TV live coverage that reached 15.3 million viewers.
Twenty-nine hours of Barrett-Jackson LIVE TV coverage was broadcast on FYI, with total viewership improving by 158% from Monday January 24 through Saturday the 29th. The HISTORY Channel saw a 63% surge in TV viewership between its premiere broadcasts on Friday and Saturday.
“While it was incredible to share this excitement with hundreds of thousands of enthusiasts in person once again, we are pleased to be able to also share the Barrett-Jackson experience with millions throughout the country via our partners at A+E Networks,” said Craig Jackson, chairman and CEO of Barrett-Jackson.
Barrett-Jackson provided a livestream of the entire auction, including all 1,857 vehicles and 1,153 pieces of automobilia crossing the auction block. The complete network broadcast was available to viewers in Canada via a unique URL only available to Canadian residents. The Canadian URL and the free livestream feed combined for more than 650,000 views.
“A+E Networks is proud of the success of the Barrett-Jackson LIVE Scottsdale Auction on FYI and The HISTORY Channel,” said Brian Joyce, EVP ad sales, A+E Networks. “Producing 38 hours of live coverage is no small feat, and it is extremely gratifying to see that our audiences value our partnership with Barrett-Jackson and the hard work of our teams to create this best-in-class content.”
In addition to its viewership numbers Barrett-Jackson videos garnered more than 8.8 million views on the auction company’s social media platforms, and more than 161 million impressions across Instagram, Facebook, Twitter, Pinterest and YouTube.