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HomeThe MarketDeLorean likely to return but as electric vehicle

DeLorean likely to return but as electric vehicle

Reimagined company awaits approval for facilities in San Antonio

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DeLorean will return as an electric vehicle, according to various reports including a recent story in the San Antonio Business Journal, which says DeLorean Motor Co., now known as DeLorean Motors Reimagined, plans to hire 450 people for its new home in Port San Antonio.

“The deal, contingent on final approval of various incentive packages, would bring approximately 450 new jobs to the Alamo City — principally in executive, management, and engineering roles,” the publication reported. “The company has selected Port San Antonio for its home base as it advances growth plans nationally and internationally.

“San Antonio boasts a growing component and vehicle-manufacturing sector, as well as a wide array of global advanced manufacturing operations,” the publication quotes Joost de Vries, DeLorean chief executive. “This allows us countless synergies between established companies and suppliers in the broader region. A deep talent pool and a strong local academic ecosystem will foster further innovation.”

The report noted that DeLorean teased its return to the automotive market with a 30-second advertisement that aired in selected markets as part of Super Bowl LVI pre-game coverage. The advertisement was reposted on the YouTube page of Italdesign, the company founded by Giorgetto Giugiaro, designer of the original DeLorean DMC-12 that gained fame in the Back to the Future movies.

De Vries’ Linkedin page notes that his experience includes time at Tesla and Karma, another electric-vehicle producer, before becoming chief executive of DeLorean Motors Reimagined LLC in December 2021.

After the demise of John DeLorean’s original company, Stephen Wynne of the UK acquired rights to the company name as well as the remaining original factory parts. In 2016, Wynne said production would resume under the low-volume vehicle manufacturer’s act, once US government officials issued final requirements. That didn’t happen until early in 2021.

DeLorean Reimagined chief marketing officer Troy Beetz told FoxNews.com to expect additional news from the company by summer 2022.

The San Antonio Business Journal report noted that Toyota, Navistar and Tesla have facilities in the San Antonio-Austin area and that a new collaborative area for prototyping new technologies is planned. The area also includes several major colleges.

Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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