Super Bowl Sunday is just hours away and for many non-football fans, or folks who don’t cheer for the L.A. Rams or Cincinnati Bengals, the commercials are the highlights. With larger commercial rates, a report has a 30-second ad during Super Bowl LVI costing $6.5 million, advertisers pull out all the stops to get the most bang for the buck to entice a projected 117 million viewers to buy their latest products.
BMW is bringing Arnold Schwarzenegger and Academy Award nominee Salma Hayek for its new and fully electric BMW iX Sports Activity Vehicle, which will be available in the US in March.
The ad features Schwarzenegger as Zeus, the God Of lightning, and Hayek as his wife, Hera. The couple have retired in Palm Springs and Zeus has become frustrated with modern, earthly electronics in quiet retirement. His neighbors pester him with constant requests to charge their electronic golf carts and hedge trimmers with his godly powers.
Hera has taken to retirement and has acclimated to earthly life. To perk up Zeus, she gets him an all-electric BMW iX and he takes to the EV.
“The humor lies in this legendary god of lightning, who is supposed to be indestructible, battling with everyday electronics,” said Schwarzenegger. “It is only when his brilliant wife presents him with the gift of an all-electric BMW iX that Zeus is struck with the mighty power of electricity and is completely rejuvenated.”
Prices for the vehicle start at $83,200. The upcoming BMW iX has 516 horsepower, can go 0-60 mph in 4.6-seconds, and has an estimated driving range of 324 miles.