Kia America is offering its first NFT series based on “Robo Dog,” the robotic puppy that stars in Kia’s Super Bowl commercial. The Korean automaker is partnering with NFT platform Sweet to produce three unique and accessible collections; 90 percent of all primary sales proceeds benefit The Petfinder Foundation, which helps animals find their forever homes.
A 10 percent royalty is in the smart contract on the blockchain, so when a Robo Dog NFT is resold, The Petfinder Foundation will again benefit from the proceeds. The Robo Dog NFT series is minted on the Tezos blockchain.
“Many of us are aware of the increase in pet adoptions as a result of the pandemic,” said Russell Wager, vice president, marketing, Kia America. “Although 10s of thousands of animals have found their forever homes, pet surrenders to shelters are increasing as people return to work, and there are many pets whose stories deserve to end as happily as Robo Dog’s did in our Super Bowl spot.”
On February 11, 10,000 Robo Dog Adoption Pass NFTs will be available for free, and participants who claim one will get presale access to one of 10,000 generative Robo Dog NFTs for sale on February 18.
To coincide with Super Bowl Sunday, February 13, six one-of-a-kind Robo Dog NFTs will be available for auction. The starting bid is $299, and the auction runs until February 18 at noon ET.