HomeCar CultureKia to offer Robo Dog NFT series for animal adoption charity

Kia to offer Robo Dog NFT series for animal adoption charity

Proceeds benefit The Petfinder Foundation


Kia America is offering its first NFT series based on “Robo Dog,” the robotic puppy that stars in Kia’s Super Bowl commercial. The Korean automaker is partnering with NFT platform Sweet to produce three unique and accessible collections; 90 percent of all primary sales proceeds benefit The Petfinder Foundation, which helps animals find their forever homes.

A 10 percent royalty is in the smart contract on the blockchain, so when a Robo Dog NFT is resold, The Petfinder Foundation will again benefit from the proceeds. The Robo Dog NFT series is minted on the Tezos blockchain.

The KIA Robo Dog NFT is based on the auto company’s Super Bowl commercial

“Many of us are aware of the increase in pet adoptions as a result of the pandemic,” said Russell Wager, vice president, marketing, Kia America. “Although 10s of thousands of animals have found their forever homes, pet surrenders to shelters are increasing as people return to work, and there are many pets whose stories deserve to end as happily as Robo Dog’s did in our Super Bowl spot.”

On February 11, 10,000 Robo Dog Adoption Pass NFTs will be available for free, and participants who claim one will get presale access to one of 10,000 generative Robo Dog NFTs for sale on February 18.

To coincide with Super Bowl Sunday, February 13, six one-of-a-kind Robo Dog NFTs will be available for auction. The starting bid is $299, and the auction runs until February 18 at noon ET.

David P. Castro
David P. Castro
The Santa Rosa, California native is an experienced automotive and motorsports writer with a passion for American muscle cars. He is a credentialed automotive, NASCAR, and IndyCar reporter that graduated from the University of Nevada-Reno. A devoted F1 and NASCAR fan, he currently resides in Phoenix, Arizona with his wife, son, Siberian Husky, Mini Cooper, and 1977 Chevrolet C10.


  1. I want one. I wonder if it moves and such. There is a Sony one that is about $3000 I think and it catches toys and tries to play. I really want the Kia dog though.

  2. I think since so many people would live to have the kia robo dog they shoukd make it accessible to all who want to buy it. It will make some one very rich!!


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