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HomePick of the DayPick of the Day: 1963 Ford F100 decorated as Coca-Cola delivery truck

Pick of the Day: 1963 Ford F100 decorated as Coca-Cola delivery truck

Logos and slogans give the pickup a strong Americana appearance

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The Pick of the Day, this good-looking 1963 Ford F100 pickup truck, gets a full description from the seller as to its physical and mechanical conditional, but the biggest question is never addressed.

Why is this Ford festooned with Coca-Cola logos and slogans?  It looks cool enough, but why?  Is it a former Coke delivery truck, or maybe used by a local beverage supplier? Or maybe it was redone by some past owner who just loves Coca-Cola and wanted to tell the world.

ford, Pick of the Day: 1963 Ford F100 decorated as Coca-Cola delivery truck, ClassicCars.com Journal

Whatever, the Coke emblems make this truck looks like a rolling piece of Americana, both because of the iconic logo and because a classic Ford truck always seems like an evocative piece of nostalgia.  So solid on both counts, and it would look good on a Christmas card with Santa at the wheel and a decorated tree in the bed. 

“This truck is in exceptional condition with all original steel in excellent rust-free condition,” says the dealer advertising the Ford on ClassicCars.com

ford

“Super-straight all-original steel body with no signs of rust. Older paint looks good with a little bit of a patina here and there.

The Ford’s glass is in very good condition, the bed is in great shape and the undercarriage has the “original cab corners, floor pans, rockers and frame rails, all appearing to be rust-free,” the seller notes.

“Clean interior, unmolested original dash with functional gauges,” the ad says. “Seat cover is older but in good shape with no rips or tears.”

The truck has a Ford 302cid V8 under the hood, obviously a later engine, linked to an automatic transmission.  There are Coca-Cola emblems on the valve covers. The truck runs great, the seller says, with good brakes and all electrical gear functioning, including the lights and gauges.

ford

The asking price is $24,900.  Although, potential buyers would be advised to ask the seller, “What’s with all the Coca-Cola stuff?”

To view this vehicle on ClassicCars.com, see Pick of the Day

Hagerty
Bob Golfen
Bob Golfen is a longtime automotive writer and editor, focusing on new vehicles, collector cars, car culture and the automotive lifestyle. He is the former automotive writer and editor for The Arizona Republic and SPEED.com, the website for the SPEED motorsports channel. He has written free-lance articles for a number of publications, including Autoweek, The New York Times and Barrett-Jackson auction catalogs. A collector car enthusiast with a wide range of knowledge about the old cars that we all love and desire, Bob enjoys tinkering with archaic machinery. His current obsession is a 1962 Porsche 356 Super coupe.

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