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HomeCar CultureCar guys aren’t ashamed to cry while watching ‘Holiday Ride’

Car guys aren’t ashamed to cry while watching ‘Holiday Ride’

Chevrolet’s mini-movie tells the story of a dad, a daughter, and a community that brings restoration

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If you’ve yet to watch the full 4-minute version of Holiday Ride, you’ll likely want to have a box of tissues or a handkerchief handy, because it’s a tear-jerker, even for those who don’t flinch when a stuck nut won’t budge and you bloody a knuckle or two.

Holiday Ride is the title for a commercial that debuted during the recent Army-Navy football game. Chevrolet has been showing 30- and 60-minute versions on television this season, but there’s a full 4-minute mini-movie you can watch on YouTube.

The commercial shares the story of a dad and his daughter and her late mother’s 1966 Chevrolet Impala SS convertible, and a group of car guys in town who help her restore the car as a gift to her father.

There are reports that the video is based on a true story, though Chevrolet hasn’t done a news release, let alone made anyone available for interviews. But maybe that’s fitting, since the word “Chevrolet” is not spoken during the entire 4 minutes.

But it did work with Academy Award-winners Tom Hopper (director, The King’s Speech) and Claudio Miranda (photography director), and with music composer Racheal Portman to produce a moving mini-movie.

In a statement that Chevrolet public relations staff finally made available, Steve Majoros, Chevy’s vice president of marketing, says, “We like to say ‘everyone has a Chevy story,” and we’re proud that our vehicles have helped create memorable moments that span and connect generations. It could be what you learned to drive in… your first date… heading off to school or a new job… or the vehicle that brought your children home for the first time… and so many more. Quite simply, and quite importantly, these are poignant stories that only Chevrolet can tell.

“This commercial is a love story – for a car, a family and the spirit of a community that brings it all together through a moving restoration of a 1966 Chevy Impala SS Convertible. It’s a story made possible purely by the legacy of those who came before us to build a world-class product and brand.

“We thought this was the perfect time of year to bring these stories to life as families across the country gather with their loved ones to celebrate the holidays and cherish those special moments shared together.”

Watch, enjoy, but be sure to have the tissues handy.

Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

6 COMMENTS

  1. You are correct there Larry on all fronts. I have a 1966 Impala that my Grandad bought for my Dad when I was 3. Almost identical in color to this one. I hated driving it all rusted out, never knowing when it would stall or not start…. in high school, but happy he never parted with it. Restored now, and I get comments every time I take it out now. Seems everyone over 50 has memories of a car they or a family member owned, that they wish was still around.

  2. A real tear jerker! As a total Chevy guy I can relate to this ad. I’m a proud owner of my first car, a 1956 Chevy 210 sedan. Cars are time machines, and stimulate memories. Thanks Chevy! Merry Christmas 🎄 to all!

  3. Wonderful commercial/story. Reminds me of the one you did about the sons who search for 5 years to reunite their Dad with his original 1965 Chevy SS.

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