If you’ve yet to watch the full 4-minute version of Holiday Ride, you’ll likely want to have a box of tissues or a handkerchief handy, because it’s a tear-jerker, even for those who don’t flinch when a stuck nut won’t budge and you bloody a knuckle or two.
Holiday Ride is the title for a commercial that debuted during the recent Army-Navy football game. Chevrolet has been showing 30- and 60-minute versions on television this season, but there’s a full 4-minute mini-movie you can watch on YouTube.
The commercial shares the story of a dad and his daughter and her late mother’s 1966 Chevrolet Impala SS convertible, and a group of car guys in town who help her restore the car as a gift to her father.
There are reports that the video is based on a true story, though Chevrolet hasn’t done a news release, let alone made anyone available for interviews. But maybe that’s fitting, since the word “Chevrolet” is not spoken during the entire 4 minutes.
But it did work with Academy Award-winners Tom Hopper (director, The King’s Speech) and Claudio Miranda (photography director), and with music composer Racheal Portman to produce a moving mini-movie.
In a statement that Chevrolet public relations staff finally made available, Steve Majoros, Chevy’s vice president of marketing, says, “We like to say ‘everyone has a Chevy story,” and we’re proud that our vehicles have helped create memorable moments that span and connect generations. It could be what you learned to drive in… your first date… heading off to school or a new job… or the vehicle that brought your children home for the first time… and so many more. Quite simply, and quite importantly, these are poignant stories that only Chevrolet can tell.
“This commercial is a love story – for a car, a family and the spirit of a community that brings it all together through a moving restoration of a 1966 Chevy Impala SS Convertible. It’s a story made possible purely by the legacy of those who came before us to build a world-class product and brand.
“We thought this was the perfect time of year to bring these stories to life as families across the country gather with their loved ones to celebrate the holidays and cherish those special moments shared together.”
Watch, enjoy, but be sure to have the tissues handy.