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HomeCar CultureBentley turns scraps into holiday ornaments

Bentley turns scraps into holiday ornaments

British automaker shares its ‘sustainabaubles’ on video, and promises to put them up for bidding to support charities

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Rather than adding leftover materials to be disposed, designers at Bentley decided to create a dozen holiday decorations to display on their Christmas tree.

The ornament-making enterprise was a covert operation, led by head of design collaboration Brett Boydell, but when discovered, it not only gained approval but Bentley has announced that the ornaments will be offered up for bidding, with all proceeds going to British charities.

ornaments, Bentley turns scraps into holiday ornaments, ClassicCars.com Journal

The decorations have been dubbed the “sustainabaubles” and the project has produced a video in which design department apprentices play the role of Santa’s elves when the whereabouts of the decorations is thrown into doubt.

“With help from Brett and master craftspeople in the factory, they covertly rescue offcuts and spare parts, transforming them into beautiful pieces of festive art,” Bentley reports. “Bentley’s Board members start to realize that something is up, but know that the extraordinary is always possible in Crewe.”

No time of year better encapsulates Bentley’s magical fusion of craftsmanship, innovation and sustainability than the run up to Christmas and we wanted to capture the excitement — and pressure — that we all feel at this time of year,” Boydell is quoted.

“Our apprentices and craftspeople truly rose to the challenge – and have designed and created a beautiful collection of decorations to celebrate Christmas here in Crewe. We hope they will also become treasured mementos for a small number of our lucky customers. And we promise to try not to lose them again next year.”

Bentley has yet to announce when the bidding will begin.

Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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