Mercedes-Benz and New York fashion house Proenza Schouler have launched what they are calling “a new experience in luxury fashion and responsible design.” They add that this “capsule collection” of seven gender-neutral styles was inspired by travel and the open road.
“Each piece from the collection is a study in color and craftsmanship that reflects the passion of both brands for exquisite materials and outstanding design,” according to the news release.
“Recycled cashmere blankets, offered alongside naturally tanned blanket harnesses, showcase Proenza Schouler’s take on the iconic Mercedes-Benz star, featured in an abstract print in various colorways, including ecru, marigold and sky blue.
“The olive-green eco cotton trench coat offers a new interpretation of a travel staple, and is designed as a finishing piece, with a statement star motif jacquard lining.
“The knit turtleneck is made from a luxurious recycled cashmere, and the eco cotton tie dye t-shirt, a quintessential Proenza Schouler staple, is produced using organic and eco-friendly dye methods.
“Accessories include an oversized graphic weekend tote made from recycled wool, and keychains crafted out of upcycled leather and featuring the Mercedes-Benz brand logo.”
The advertising campaign for the new products is dubbed “The Power of Two” and features actress Laura Dern and her son, model and musician Ellery Harper, on a mother/son road trip.