Legoland Parks and Ferrari have announced a “Build and Race” interactive attraction opening in Spring 2022 at Legoland California Resort.
Build and Race will have visitors to the resort building, testing and racing their own Lego Ferrari cars.
“Ferrari is renowned for manufacturing cars unique in terms of performance, innovation and design, setting the standard for luxury and excellence within the automotive world,” Legoland California president Kurt Stocks is quoted in the announcement. “We have millions of young guests who can be inspired from this to create their own unique cars in this one-of-a-kind testing and racing facility.
“The Build and Race experience has been designed to engage with both Ferrari and Lego lovers of all ages, aligning with Ferrari’s strategy to reach out to its younger fans,” added Annabel Rochfort, director of location-based entertainment and Esports for Ferrari.
According to the announcement, Build and Race, which will be included in the resort admission price, will include three zones:
A Lego pit crew member will greet guests as they enter the attraction, “sharing Ferrari fun facts, race history, and showcasing themed Lego race gear and awards. Once inside the garage, guests have the opportunity to sit in a life-size Ferrari F40 model developed by the Lego Group and have their photo taken.
“The journey continues as guests get to tap into their creativity and build their own Lego Ferrari car to race at one of three racetracks which include the test zone, steering test track and speed test track. Each track offers guests different obstacles, challenges and a chance to clock in the fastest time.
“A Duplo build zone offers younger guests the chance to drive their imagination and design their own creation out of bigger bricks as well! LEGO minifigure mechanics and crew members will prompt build inspirations throughout the entire experience.
“Finally, once guests have customized their vehicles, raced them through the obstacles and heard the engines roar, they will be able to create a custom digital Ferrari race car. Guests can digitally scan their vehicle and further customize their Ferrari along with their minifigure racing driver.
“Once complete, the cars are digitally projected on a Lego racetrack based on Pista di Fiorano… and guests can compete with other cars digitally for the fastest race lap!”