HomePick of the DayPick of the Day: Highly customized ’55 Mercury Monterey

Pick of the Day: Highly customized ’55 Mercury Monterey

Car has side scallops and unusual rear fin among other modifications


(Editor’s note: With the 2021 SEMA Show taking place this week, we’ve selected a Pick of the Day that would be right at home in the Las Vegas Convention Center or its adjacent parking lots among all the other custom and modified vehicles.)

So you want a stunning custom car but don’t have the expertise to build it yourself, nor the money needed for such a project. But you can consider the Pick of the Day, a one-of-a-kind 1955 Mercury Monterey lead sled being advertised on ClassicCars.com by a dealership in Nashville, Tennessee.

“This lead sled is sporting one sweet paint scheme and the previous owner stated that legendary pinstriping artist Yosemite Sam was the steady hand that laid out the flame and stripes on this 1955 Merc,” the dealer reports.

“This laid-out lead sled was built in 1996 by Frank Rondinelli and his crew and features a ton of mods including the side scallops and ingenious rear fin that seems to grow out of the rear quarters as if that is how nature intended.”

The dealer says the car “has been tucked away for years and just hit the market.”

The odometer shows 91,000 miles.

Propulsion comes from a 355cid Chevrolet small-block V8 with a 4-barrel Edelbrock carburetor. 

It also has full hydraulic suspension with two pumps, each with a pair of batteries “for quick responsive.” 

The car is offered for $39,000. 

To view this listing on ClassicCars.com, see Pick of the Day.

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


  1. Very unusual build. Looks like the upholstery could be redone. No mention of, AC, Audio, and other key components of a resto mod.

  2. Wow, what was otherwise a nice looking car in stock form is now an abomination. That is the most tasteless customizing job I have seen on anything in recent memory.


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