In honor of National Immigrants Day, Mini unveiled a limited-edition collection of car rooftops designed by artists who are first-generation Americans and immigrants.
Mini worked with creative agency Pereira O’Dell to select three artists who celebrate their backgrounds and speak to their diverse heritages and experiences growing up in America.
The artists who participated in the Mini’s project, part of its Big Love platform, are:
Rich Tu: A Brooklyn-based artist, designer and host of the “First Generation Burden,” a podcast focusing on the intersection of immigrants and the creative community. Tu is a first-generation Philippine American.
His artwork, called “Hiraya” meaning “fruit of one’s hopes, dreams and aspirations,” incorporated the colors of the Philippines national flag.
Shawna X: An independent artist and creative living in New York is known for her vibrant, visceral and graphical image-making in digital, spatial and motion spaces. The “X” in her name is a homage to her Chinese name, Xiayun.
Her artwork for Mini is titled “Roads We Traveled” and highlights the connections between people, showing we are all on the same journey together.
Shane Griffin: Born in Dublin, now based in New York, Griffin is an award-winning multidisciplinary visual artist and director who has collaborated with Wiz Khalifa, Adidas, Apple, Givenchy, Kanye West, Nike and more.
His Mini rooftop art is titled “ChromaFlow.” Griffin took inspiration from the three themes of motion, freedom and diversity.
“Of all the parts of a Mini, it’s our iconic rooftop that has become known as a blank canvas for Mini owners to express their passions, stories and communities,” Mini shares on its website. “This new project continues the legacy created by our Mini family, and is, in part, a tribute to their creativity and individuality.”
Through donations, Mini is supporting the American Immigration Council – a nonpartisan, non-profit that believes immigrants are a vital part of our national fabric.
“Rich Tu, Shane Griffin, Shawna X, Pereira O’ Dell, and Mini’s work on Big Love exemplifies the beauty and power that springs forth when you bring talented people together from all backgrounds in a spirit of collaboration,” director of the center for inclusion and belonging at the American Immigration Council Wendy Feliz is quoted in a news release. “We are proud and fortunate to be the beneficiaries of this incredible effort and are eager to celebrate these artists and their work.”