HomeCar CultureVolvo is latest automaker to flatten its logo

Volvo is latest automaker to flatten its logo

New web-friendly badge will be appearing on future vehicles


Fans of Flat Stanley — and users of the internet — should be rejoicing as Volvo joins the trend among automakers to flatten its corporate logo.

The dezeen.com website reports that Volvo has redesigned its Iron Mark emblem, streamlining the styling, eliminating the blue and silver colors for a more web-friendly, two-dimensional design.

Volvo, Volvo is latest automaker to flatten its logo, ClassicCars.com Journal
Former logo

The report quotes a statement from Volvo: “The iron badge on the car was supposed to take up this symbolism and create associations with the honored traditions of the Swedish iron industry: steel and strength with properties such as safety, quality and durability.”

The new logo will be used on Volvo vehicles as well.

PS: For those of a certain age who may not be familiar with Flat Stanley, he was the subject of a children’s book first published in 1964 about the adventures of Stanley Lambchop, a boy who was flattened in a bedroom mishap but survived and discovered being flat allowed him to enter places other children could not enter. 

Annually, as part of their geography education, school children draw their own Flat Stanley characters and photograph them as they or their friends and relatives travel around the US and the world beyond.

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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