In 1979, the luxurious Italian fashion house Gucci collaborated with Cadillac to design a special edition Seville. This edition was upholstered in the iconic Gucci pattern and equipped with a monogrammed vinyl top and custom Gucci hood ornament.
The design was led by Dr. Aldo Gucci, a son of the brand’s founder, who, when interviewed by the Palm Beach Post before the car’s unveiling, expressed his excitement for the project:
“I have strong feelings for this car, because it is fundamentally different from anything I’ve designed in my life. This Cadillac is another stone in the necklace of our international success.”
It’s been 42 years since the collaboration, and the duo is back at it again but this time in miniature form.
Mattel has announced the launch of a unique Hot Wheels x Gucci Cadillac Seville scale model collectible, the first fashion collaboration for Hot Wheels.
This limited-edition model honoring Gucci’s 100th anniversary is of a 1982 Cadillac Seville outfitted in the “classic Gucci logo and interlocking GG pattern,” Mattel notes in its news release.
The 1:64 scale model is encased in an acrylic display that comes packaged in an authentic Gucci bock and green slipcover.
“This epic and unexpected collaboration between Gucci and Hot Wheels reinforces that toys are a canvas that reflect pop culture, fashion and design,” Richard Dickson, president and chief operating officer of Mattel, is quoted in the announcement. “We are thrilled to celebrate and honor Gucci’s incredible 100th milestone with an artistic take on a limited-edition Hot Wheels, reinforcing the significance of Toys as Art.”