HomePick of the DayPick of the Day: 1940 Ford Deluxe convertible, a landmark design

Pick of the Day: 1940 Ford Deluxe convertible, a landmark design

Powered by its original 85-horsepower flathead V8, the droptop is a driver as well as a looker


The 1940 Ford is one of the signature designs of the pre-war era, a harmonious styling for an affordable production car that made it both memorable and collectable. 

The sporty look also made the ’40 Ford irresistible to generations of customizers, so it’s not common to encounter one in restored stock condition.

ford, Pick of the Day: 1940 Ford Deluxe convertible, a landmark design, ClassicCars.com Journal

The Pick of the Day is a 1940 Ford Deluxe convertible that has had such a restoration, gleaming in a period-correct shade of Maroon and powered by its original, unmolested flathead V8. 

According to the Rowley, Massachusetts, dealer advertising the convertible on ClassicCars.com, the Ford is a “pleasure to drive” with its 85-horsepower V8 “producing more than enough power to drive anywhere the owner is ready to travel.”

ford, Pick of the Day: 1940 Ford Deluxe convertible, a landmark design, ClassicCars.com Journal

“The flathead engine is fueled by a two-barrel Stromberg 97 carburetor and delivers the power to a three-speed manual transmission that is easily controlled by a column-mounted shifter,” the seller says in the ad. A quick stop is delivered by the 4 drum brakes.

“This Deluxe starts with the turn of a key and push of a button bringing the engine to a smooth idle and a light rumble from the dual exhaust.”


The photos with the ad show the Ford’s immaculate condition, including a very clean chassis and suspension shown in multiple undercarriage shots.  The classic Ford V8 sits in a nicely detailed engine compartment.

“The Maroon exterior has a beautiful high-gloss finish with very few imperfections that are shown in the attached photos,” the dealer says. “The Light Brown leather interior is in great shape with a split-bench front and bench rear seating. The sand-colored dash and faux woodgrain trim add a nice contrast.”


Most everything about this Ford looks correct, including the art deco styling of its original dashboard with a couple of aftermarket gauges added underneath.  My only quibble is the chintzy steering-wheel wrap that looks like it came straight from Pep Boys in the 1970s. That’s got to go and, hopefully, the original-looking steering wheel is in good condition underneath.

The asking price for this landmark Ford convertible is $59,900.

 To view this vehicle on ClassicCars.com, see Pick of the Day

Bob Golfen
Bob Golfen
Bob Golfen is a longtime automotive writer and editor, focusing on new vehicles, collector cars, car culture and the automotive lifestyle. He is the former automotive writer and editor for The Arizona Republic and SPEED.com, the website for the SPEED motorsports channel. He has written free-lance articles for a number of publications, including Autoweek, The New York Times and Barrett-Jackson auction catalogs. A collector car enthusiast with a wide range of knowledge about the old cars that we all love and desire, Bob enjoys tinkering with archaic machinery. His current obsession is a 1962 Porsche 356 Super coupe.


  1. A beautiful, original car. It is to be hoped that some insensitive and moronic modifier
    does not acquire it and vandalize it as so many have.

  2. I love the 40 ford. I offer 49,900. Cash. Deal. I recently purchased a 39 Ford coupe beauty on Autohunter snd an SSH o very pleased!! Just thought I would make an offer. No offense if you do not wish to participate with me. I am pleased to see this car go on to other places as well.. thank you. Very nice automobile.

  3. Best looking vehicle I have seen in a long time (I’m partial to 40 Fords!) and would buy it in a heartbeat if I had a place for it.

  4. Have contacted you folks several times. Is this what you call a leader to get you to look at the other cars because I’m not sure if things for for sale or not


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