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Pick of the Day: Family owned since new, Mark III now for sale

1969 Lincoln Continental Mark III driven only 32,104 miles in 52 years


After 52 years of same family ownership — and only 32,104 miles of travel — a 1969 Lincoln Continental Mark III is the Pick of the Day, being advertised on ClassicCars.com by a private seller in Chico, California.

This is the first time the car, based sice new with the same family in the San Francisco Bay area, has been offered to another owner, according to the ad.  

“Shows true pride of ownership and care,” the seller notes, adding that the car has always been sheltered in a garage when not being driven.

The car is not perfect — the air conditioning system needs work and the front-seat headrests are missing — but the car is in “original and… stunning condition,” the seller points out. 

“Everything about this car is classy and gets compliments everywhere it goes.”

The 1969 model year marked the launch of Lincoln’s Mark III luxury coupe.

“It was a personal luxury car in the long-hood, short-desk tradition of the Mark I,” The Standard Catalog of American Cars notes. “The rear deck spare-tire hump was also reminiscent of the first ‘Mark’,” a reference to the original Continental of the 1940s.

The car wears its original Ivy Green paint and vinyl top, and the seats are covered in factory-installed dark Ivy Green leather.

“Dark Ivy Green Leather Interior is in perfect condition,” the seller assures. “There are no rips, tears, or damage to anything.  The leather seats are perfect. The dash and gauges are perfect. The headliner is original and in great condition.  All power windows and power seats are in correct working condition. Carpets are very nice.”

The engine is a 460cid V8 with a 4-barrel carburetor and 365 horsepower. The transmission is automatic and the car has power steering, brakes, windows and seats. The car also wears its original California black license plates. 

“Drives like a dream,” the seller reports.

The car is being offered for $35,000. To view this listing on ClassicCars.com, see Pick of the Day.

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


  1. I’ve been to many Meacum Auctions and when these Lincoln’s come across the auction block even in this condition they typically sell between 12K & 20K. IMO 35 K asking price is way too much.

  2. 🥰 I’ve been in a Lincoln Cougar only 8 cars were ever made ,similar to the Mark III,so ,i can tell you if i were not domicliled in London, England now,I’d have made a dash for this BEAUTY!

  3. That body side molding is not original, or factory. If it is screwed on to the car, every body panel has holes in it. If it is stuck on , pull it off! Spend a few minutes reinstalling the headrests, and fixing the vacuum headlamp covers, … then you might get $16K for it.

    • That and the A/C. As is, there is no way it’s worth 35k. Even with everything in full working order, the highest I’d go would be 15-18k max.

      I love love the car though. My Godmother had one (AZ car) and traded it in for a Cadillac 4-6-8. Though the 4-6-8 worked fine, it didn’t have the panache the Mark III had.

  4. I have one just like this in my garage. I wouldn’t think of asking $35K for it if I wanted to sell. It has a few more miles on it than this one but is still in pristine shape.

    • Mike, if you ever gonna sell it, let me know.
      I owned a MarkIII some years ago and I‘m looking for an original survivor again.

  5. What’s the matter with you guys?

    Boy, with friends like these, who needs enemies! 32,000 miles on a 69 is absolutely nothing, and a bit more than $1,000.00 a mile is a deal. I’ve seen cars for a lot more that I wouldn’t give a dime for. So, for a $5:00 piece of vacuum hose,,,,,, fix the light doors!

    I suppose you guys would poo poo an absolutely perfect, gorgeous 81 Imperial with 22,600 miles on it too and want to pay less than $10,000.00 for it. Oh, by the way, it’s real and it’s never been wet; hose, rain, or driven on a wet street!

  6. I love these cars…’69 first year of the series…nice. That said, $35K for a dated color, broken headlight doors, A/C not working and missing headrests would mean paying about $25K+ for the fond memories of the original owner, not the fair current market value of the car. Unfortunately, paying for this much emotion attachment usually means there are other flaws they forgot about….still a nice looker!

  7. Wish we still had our 68 Lincoln Continental with the suicide doors, same color!!! Had to sell it back in 81. Gas guzzler and nowhere to keep it. Beautiful car to arrive at the church for my wedding ❤😀

  8. Hey Michael,
    If the asking price is $35,000 and you said that this is only $1,000 per mile, you might want to move the per mile price to $1.00 a mile. Unless you think that $35,000,000 is the better price.
    Also, the Cougar is the Lincoln / Mercury Cougar and no relation to the LIncoln.
    The Mercurys are a separate division of Ford under the Lincoln / Mercury names.—-I have a 1968 XR7-G and know these facts.
    1 more also, the headlight vacuum is either shot or there is a hole in the air line to make the headlight motor move. Age of the car suggests that it could be either.
    1 more also ——-I promise——-this is a really nice car but the average prices for the same car with
    the low mileage is between $12,000 and $20,000. There is too much sentimental value involved in
    this car.

  9. Your article piqued my curiosity, and so I conducted a short search for the car on Google. I found photographs and a description on the Daniel Schmitt: ‘site’. I do not know when the listing first appeared, but the car alas, has been sold. It was in pristine condition, with only eighteen thousand miles on it – black with a black interior and a host of accessories. The: ‘showroom’ price? $79,900.00, but they offered a ten thousand dollar discount on an immediate sale.
    A beautiful car, but my own preference would be for a ‘fifty-six or ‘fifty-seven Premiere convertible, or a ‘thirty-six model K victoria by Brunn.


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