In conjunction with Volkswagen’s Innovation and Engineering Center California, students at the Academy of Art’s School of Industrial Design, where instructors include acclaimed Mazda Miata designer Tom Matano, have completed a project designed to explore future mobility concepts for long-distance travel.
Students studying industrial design, interior architecture, graphic design, fashion, advertising and new media produced what is being termed “fresh insight into the future of transportation.”
“This was a tremendous opportunity for our students to learn from – and alongside – industry experts at Volkswagen Group of America who are paving the way for technology and mobility,” the school said. “Electrification and autonomous vehicles are without a doubt the future and will only continue to grow, which created a perfect use case for us to come together and create an integrated vision.”
Students worked in 5 team groups and produced concepts based on Kinship, Orbis (business travel), Outreach (the modern nomad), Urban Cowboy (adventure), and X Hubs (highway rest areas).