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HomeCar CultureKen Block joins Audi to show electrification can be fun

Ken Block joins Audi to show electrification can be fun

‘I love anything that makes me go faster. Electric cars can do that.’

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Ken Block has become famous for the videos in which he drives high-performance vehicles at the limit in iconic locations. But the 53-year-old rally driver has had a sort of epiphany.

“Electric mobility is the future,” Block is quoted in a news release from Audi, with which he’s launching a new project. 

“I see the electric car as a leap forward for us as a society in order to create something that cannot only reduce emissions and hopefully make the planet a better place,” he continued. “But not only that: it’s also about performance. I love anything that makes me go faster. Electric cars can do that. 

Ken Block, Ken Block joins Audi to show electrification can be fun, ClassicCars.com Journal
Ken Block exercises an Audi quattro rally car while in Germany

And as far as sound goes, I have kids who don’t care about that. They think that the sound of electric cars is just as cool as the sound of internal combustion engines.”

Audi noted in its announcement that its new partnership brings the American stunt driver full circle.

“Audi is the brand that ignited my passion for motorsport,” Block said, referring to being a teenager when Audi introduced the quattro to the World Rally Championship and the Pikes Peak hill climb.

“I am extremely excited to start this new chapter,” Block said. “Together, we will develop innovative projects and push the boundaries of electric mobility.”

Block recently visited Audi facilities in Germany, where he got to drive several historic Audi race and rally cars as well as the new electric Audi e-tron Vision Gran Turismo. 

Ken Block, Ken Block joins Audi to show electrification can be fun, ClassicCars.com Journal
Ken Block poses with historic and new Audi racing and rally vehicles

The Audi RS e-tron GT really surprised me,” Block is quoted. “The design is exquisite with great attention to detail and a perfect finish. The driving experience is amazing; the car is incredibly fast and handles very well. The center of gravity is very low so you can change direction quickly.”

The Audi wasn’t Block’s first time in an EV. In 2020, he recorded the third-fastest time on the final stage of the Dakar Rally in an electric-powered prototype and that same year won the first race in the Projekt E rallycross series in Sweden.

“Ken Block shares our love of performance,” said Henrik Wenders, head of the Audi brand.“He has the ability to inspire people.”

“Electrification is a game changer, just like quattro drive once was,” added Julius Seebach, managing director of Audi Sport. “With Ken Block, we’ve got exciting things in store that go perfectly with our strategy.”

Ken Block, Ken Block joins Audi to show electrification can be fun, ClassicCars.com Journal
Block takes a close look at the electric Audi RS Q e-tron that will competed in the 2022 Darak Rally. The vehicle had just returned to Germany after being tested in Spain and Morocco
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

2 COMMENTS

  1. The purpose of electric cars is to keep you in a boundary, limit your sphere of travel, and generally keep you within 200 miles of your abode. Environmentalists believe man is poison on Earth and must be controlled and subdued. That may sound severe, but it is true. Along with gasoline and diesel engines, whackos also want to eliminate beef, hogs, any animal that creates methane. They too are dangerous to the environment. I don’t respect people like Block who sells out to this thinking. Electric cars are not “clean”. They are inefficient and the power that charges their batteries is in somebody’s backyard just like a refinery. Oh, but it is “a new chapter” and the “future”.

  2. This is Audi(or any other car company) virtue signaling. Appease the left and forget about People and their needs. Electric cars are not needed. They are the “tail wagging the dog”. Yes the climate is changing. Duh, it always has been.
    We have had to ice ages followed by continual warming. We as a country need to figure out how to adapt to climate change. Nothing humans can do will change the climate. The Climate changed when there weren’t humans. Accept, Adjust, overcome.

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