It’s an image that has become iconic. In 1960, soon after the road through the Flexen Pass near the Austrian ski resort of Zürs had been cleared of building-deep snow, photographer Hans Truöl staged a photograph that had skier Egon Zimmermann flying through the air above a Porsche 356 B.
“The Jump: On taking a shortcut,” the photograph was labeled.
Decades later, and in conjunction with the 400th issue of Christophorus, the company magazine, Porsche has re-staged the stunt, this time featuring two-time Olympic skiing champion Aksel Lund Svindal flying above a vintage 356 as well as the new electric-powered Porsche Taycan.
The event is also featured in the September issue of the magazine 9:11.
“Aksel Lund Svindal and the Porsche Taycan stand for the same values as Egon Zimmermann’s jump over the 356 did in 1960: Athleticism, courage, joie de vivre – and of course with the most innovative sports car of its time,” Lutz Meschke, deputy chairman of the executive board of Porsche AG, is quoted in the company’s news release. “All of this is more important than ever for making a difference in the face of global competition.”
“The new version,” Porsche adds in its news release, “symbolizes the mindset of the Stuttgart-based sports car manufacturer and indicates how Porsche interprets future viability — daring to try new things and boldly forging ahead, always trusting in itself to go that little bit further than others in order to discover the best solution.”
Added Lutz Meschke, himself a passionate skier: “The image of the jump is also a metaphor for the risks you have to take in order to survive as a business. The Porsche Jump is a powerful symbol of the determination with which we at Porsche pursue our dreams.”
Although the identity of the photographer taking the most recent skier-in-flight-over-cars shot was not included in the news release, Porsche did say the Porsche Museum will produce high-grade art prints of the images for sale later this year.
Like Svindal, Zimmermann was an Olympic downhill skiing champion, though he trained as a professional chef.
“I knew Egon personally and also feel connected to him because we both had competition number 7 when we won the Olympics,” Svindal is quoted. “It was my turn a mere 54 years later in 2018.”