It was nearly 30 years ago when supermodel Cindy Crawford caught everyone’s attention in Pepsi’s 1992 Super Bowl commercial. Crawford, in her mid-20s at the time, promoted the soda brand by riding up to the Halfway House Café in a bright red Lamborghini Diablo to quench her thirst as two young boys looked on admiringly.
In 2017, for the ad’s 25-year anniversary, Crawford reflected on the commercial during Entertainment Tonight’s special on the Super Bowl’s greatest commercials:
“Yeah, it’s me being sexy and getting out of a car, but with these little boys kind of looking and then that line that they’re really not watching me – they’re just looking at the can. I thought that was very clever.”
And in 2018 she told People Magazine: “It always gets features in the roundups of the Best Super Bowl Commercials ever, and every January I revisit my original Pepsi spot that I just love because the music was perfect and the little boys were perfect. It was just one of those commercials that everyone loved and it made people happy.”
The model, now age 55, posted a photo on Instagram recreating the ad, but this time to raise money for cancer research.
In the photo, Crawford is back at the Halfway House Café with a differed red classic, a Cadillac Eldorado, and two surprising passengers – coyotes.
“It’s always a pleasure and a thrill to work with my friend David Yarrow… and even more so when it’s for a good cause,” Crawford writes on Instagram. “We returned back to the original Halfway House from the famous Pepsi commercial I did in 1992 to re-create the moment (with a David Yarrow twist) in hopes of raising funds for the American Family Children’s Hospital in Madison, Wisconsin where my brother was treated for leukemia.
In her Instagram post, Crawford notes that with the help of Yarrow, the photographer of the photo, her team has already raised $1 million dollars for the cause.