HomeThe MarketWe visit a Lucid Motors electric-vehicle showroom

We visit a Lucid Motors electric-vehicle showroom

Showcasing a Lucid Air Grand Touring model and an immersive virtual-reality experience


In Scottsdale, Arizona, the luxury electric vehicle manufacturer Lucid Group has opened its newest storefront in the Fashion Square Mall, where it welcomes visitors to see and experience its Lucid Air models. 

“Lucid’s Scottsdale Studio allows customers to experience the brand and obtain information about its products in a location that underscores the company’s unique design aesthetic,” the company says in its press release.

When entering the storefront, visitors are greeted by the Lucid Air Grand Touring, which, as the company describes it, is “the quickest, longest range, fastest charging luxury electric car in the world.”

Lucid, We visit a Lucid Motors electric-vehicle showroom, ClassicCars.com Journal

At $139,000, the Lucid Air Grand Touring sits at the top of the production range that includes the Lucid Air Pure, starting at $77,400; the Lucid Air Touring, starting at $95,00; and a special-edition Lucid Air Dream Edition starting at $169,00.

Lucid’s battery has a projected range of over 500 miles and the drive unit is rated at 600 horsepower, helping these luxury sedans reach 0 to 60 mph in 2.5 seconds and cover a quarter-mile sprint in 9.9 seconds.

Lucid, We visit a Lucid Motors electric-vehicle showroom, ClassicCars.com Journal
Lucid Air Grand Touring at charging station | Lucid Motors photo

“Our Dream Edition that we’re launching with has over 1,000 horsepower with two drive units,” senior director of retail operations Zak Edson told me during my visit. “When you’re looking at the characteristics of the car, you can drive it like a sports car, you can drive it like a luxury car, you can take it on road trips – they can achieve whatever you need.”

Lucid Air models are equipped with a combined charging system, so they can plug into seemingly any charging station on the road and need only 20 minutes for a 300-mile charge.

Lucid, We visit a Lucid Motors electric-vehicle showroom, ClassicCars.com Journal

The model displayed in the Studio is finished in Infinite Black paint over the Tahoe interior configuration, which includes Nappa full-grain and premium natural grain leather in Lucid Black and a Saddle with Carbon Oak trim.

Sitting in the driver’s seat, you’re presented with an impressive set of two touch-control displays behind the steering wheel contoured toward the driver and a “glass cockpit” 34-inch, 5kKfloating touch screen located on the lower left of the driver. Look up and you see a glass canopy roof design that stretches over the rear seats. 

Each Lucid Air is equipped with “Dream Drive,” a driver-assistance program that features 32 sensors and high-res LIDAR using laser beams to measure distances from objects.

Lucid, We visit a Lucid Motors electric-vehicle showroom, ClassicCars.com Journal

“It’s a luxury vehicle, so it does have heated and ventilated seats, but also massaging functions in both the lower cushion and the back portion of the seats,” Edson shared. “It has a premium sound system, surreal sound we call it, that uses Dolby Atmos tuning that gives you a rich depth of sound.”  

Behind the car, visitors can get up close to the drive unit, which encompasses the motor, inverter and transmission, the Wunderbox charging system, and a Lucid Air battery.

Visitors are invited to try out Lucid’s 4K virtual-reality experience which “combines the physical and virtual worlds to showcase seamless personalization of everything from interior finishes and materials to exterior color,” Lucid noted.

Lucid, We visit a Lucid Motors electric-vehicle showroom, ClassicCars.com Journal

T-shirts, hoodies, hats and other Lucid-branded items are available for purchase. 

While this is the first Arizona-based storefront, it’s not the EV manufacturer’s first time in the Grand Canyon state. The company built its enormous 1-million-square-foot lithium-ion battery production plant in Casa Grande, between Phoenix and Tucson.

“Opening our first Studio in Arizona, just an hour from where the Lucid Air will begin rolling off the assembly line in Casa Grande this year, is a special milestone,” Edson is quoted in the press release. “This opening reinforces the company’s commitment to the region, and is in direct response to the warm welcome and the high level of interest shown for both our manufacturing operations and the products we are bringing to market.”

Learn more about Lucid Motors on its website.

Racheal Colbert
An experienced writer and editor, Racheal brings her enthusiasm for collector cars to her role as the Content Manager of the Collector Car Network. Former Content Writer and Marketing Manager in the tech and publishing industry, Racheal brings a fresh perspective to the Journal and the automotive world.


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