Barrett-Jackson Holdings, the parent company of Barrett-Jackson Auction Company, has announced the acquisition of the Phoenix-based Collector Car Network Inc., including its well-known properties ClassicCars.com, AutoHunter, The ClassicCars.com Journal and the Future Collector Car Show. The acquisition furthers Barrett-Jackson’s mission to grow the collector car market through strategic alignment of best-in-class brands and world-class customer service.
“Barrett-Jackson Auction Company and ClassicCars.com are two of the most-respected companies in the collector car hobby,” said Craig Jackson, chairman and chief executive of Barrett-Jackson. “Our internationally broadcast live events and their online platforms are unrivaled.
“Working together, we will better serve our booming customer base, as well as attract the next generation of collectors to the hobby. This strategic step has the potential to fuel unparalleled expansion of the collector car market.”
Founded in 1971, Barrett-Jackson has long been on the forefront of the industry, and particularly in the online space since 1994 with respect to online auction catalogues, online bidding and livestreaming.
Continuing to adapt and improve processes to make the hobby more accessible has become a hallmark of Barrett-Jackson, and this acquisition of a well-respected and established online company is the latest example.
“We see this acquisition as an enormous growth engine for the collector car marketplace,” said Roger Falcione, who will remain president and chief executive of the Collector Car Network, which draws 5 million visitors a month to its websites. “Our two companies are perfectly aligned to be the leading resource for car collectors worldwide, including the rising generation of collectors who are evolving the market.”
Like Barrett-Jackson, the Collector Car Network is based in the Phoenix area. It is a four-time winner of the Inc. 5000 list of fastest-growing companies and is comprised of four world-class brands, including:
- ClassicCars.com – Five-time Stevie Award winner for Front-Line Customer Service Team of the Year. Attracts over 4 million visitors each month and supports the largest online network of buyers, sellers, dealers and auction houses.
- ClassicCars.com Journal — Reaches over 500,000 monthly readers and is recognized as one of America’s most influential online automotive websites.
- AutoHunter.com — Launched in 2020 and offers a simple, convenient online auction site supported by a seasoned team of automotive experts who guide, inform and educate buyers and sellers.
- Future Collector Car Show – Hosts more than 12,000 guests to their annual show and features vehicles that target the next generation of car lovers, as well as the up-and-coming cars of today.
“Roger and his team have built an exceptional organization with an award-winning customer-service culture,” Jackson said. “Like Barrett-Jackson, they have built incredible brand equity over the years. Combined with Barrett-Jackson’s customer-service record, expertise and world-class marketing efforts, we will make it even easier for everyone to engage in the hobby.”