HomeCar CultureIn 1952, Oldsmobile presented ’The Lady and the Rocket’

In 1952, Oldsmobile presented ’The Lady and the Rocket’

Sure, it’s a commercial, but there’s a plot — and pursuit — that unfold


OK, so the action doesn’t quite compete with Gone in 60 Seconds or the Fast and Furious movies, but in 1952 General Motors produced a 36-minute film called The Lady and the Rocket. When a beautiful woman in a new Oldsmobile convertible passes two men in another Olds, the guys go into pursuit mode. 

Turns out, her name is Lucille, yep, as in the 1906 song classic, In My Merry Oldsmobile.

Here, courtesy of the California Automobile Museum and the Concours d’Lemons, we present The Lady and the Rocket:

Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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