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HomeThe MarketPolestar’s art for auto deal: Got art? Get a car

Polestar’s art for auto deal: Got art? Get a car

Swedish automaker will swap its Polestar 1 vehicles for collectible art

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You don’t need cash or even a credit card to become the owner of one of the Polestar electric vehicles created by the Volvo subsidiary. The company will swap you a Polestar 1 for fine art.

“What if you could buy one collector’s item with another?” The company asks on its website, which notes that the Polestar 1 is “as close as one can get to a work of art in the world of automotive.”

Here’s how it works: Contact Polestar and request a valuation of your art, receive an estimate from an expert working for the auto company, agree to the deal and “a Polestar 1 will be delivered to you and you’ll pay for it with your art.”

“The hand-built Polestar 1 is limited to 1,500 cars and with production due to end soon, it will surely become an instant collector’s item,” Nils Rylén, head of global marketing communications at Polestar, is quoted by dezeen.com.

Polestar, Polestar’s art for auto deal: Got art? Get a car, ClassicCars.com Journal

“Collectible cars are gradually becoming better investments and the market is strengthening for vintage cars.”

The car, added Polestar chief executive Thomas Ingenlath, “is hand-made, precious and tangible – much like a piece of art.”

He went on to note the car’s “graceful lines, a sculpted exterior surface, combined with state-of-the-art technology underneath. Each part and every detail is there for a reason – much like Mark Rothko’s ‘multiform’ style. The fluidity, depth and strength are represented in both. They also encompass complex layers and superimposing intensity.”

By the way, MSRP for a Polestar 1 is €155,000 ($185,500). The art-for-auto deal runs through mid-August. 

Dezeen noted that such art-for-object deals aren’t new.

“Historically, many significant art transactions have taken place outside of what we today associate with the art market,” art advisor Theodor Dalenson told the website. “Going back several hundred years in time, art trading mainly took place between artists and patrons. Painters like Picasso were known to trade sketches for restaurant meals.”

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Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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