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HomePick of the DayPick of the Day: 1977 Ford Thunderbird that defines ‘70s personal-luxury style

Pick of the Day: 1977 Ford Thunderbird that defines ‘70s personal-luxury style

The velour-lined land yacht is in low-mileage, ‘time-capsule’ condition

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Rewind the clock to the late 1970s, put on a pair of bell-bottom jeans and a bead necklace, and hop in the driver’s seat of a new Ford Thunderbird coupe.  Maybe pull out the 8-track tape of Abba’s “Dancing Queen” and turn up the volume to complete the mood.  

Welcome aboard today’s Pick of the Day, a 1977 Ford Thunderbird listed by a private seller in Colonial Heights, Virginia, on ClassicCars.com.

ford

This Thunderbird has all the right ingredients for a fully immersive 1977 experience, including soft brown velour seating, a landau roof and that all-important 8-track stereo head unit.   

Joining a long list of now-defunct sound recording technologies, the 8-track tape was in its heyday when this Thunderbird was new.  In fact, according to data from The Recording Industry Association of America, 8-track sales peaked in 1978, accounting for $948 million in revenue.  The cassette, incidentally, lagged far behind at $449 million that same year. 

Eight tracks offered a continuous-play listening experience, as opposed to cassettes which needed to be flipped from side to side.

ford

This T’Bird reportedly came from the estate of its original owner.  Finished in a paint color called Chamois Glow, it has logged only 69,000-miles since new. 

“The car looks like it never spent a night outside,” the seller states. “Nothing needs to be done but get in and drive.” 

First launching for 1955 in two-door convertible form, the Thunderbird model went after the newly debuted Corvette but took a different approach.  Instead of asserting itself as a sports car, the Thunderbird identified as a “personal luxury” car.  And the marketplace loved it.

thunderbird, Pick of the Day: 1977 Ford Thunderbird that defines ‘70s personal-luxury style, ClassicCars.com Journal

By 1977, the Thunderbird was in its 7th generation and had adopted a wide, fixed B-pillar that did away with the previous hardtop roofline.  Motorized headlamp covers provided curb appeal at the front end, and power came from a 302cid Windsor V8 that channeled 133 horsepower to the rear wheels by way of a 3-speed automatic.  It was hardly rapid, but people who bought Thunderbirds were enticed by luxurious appointments and a smooth ride.  This car was, after all, designed around luxury.

 “A true time capsule,” the listing notes.  “You won’t believe how new this car is inside, outside, and underneath.”

thunderbird, Pick of the Day: 1977 Ford Thunderbird that defines ‘70s personal-luxury style, ClassicCars.com Journal

The seller is asking $9,500 or best offer for this luxurious reminder of the disco-era.  But you’d better bring your smartphone if you want to hear Pandora or Bluetooth streaming radio.

To view this listing on ClassicCars.com, see Pick of the Day.

Hagerty
Tyson Hugie
Tyson Hugie grew up in a family of gearheads and enjoys anything to do with automotive and motorsports. He is a contributing editor to Redline Reviews, a YouTube channel with coverage from major auto shows. He also writes for Arizona Driver Magazine and holds leadership positions with a number of car clubs. Tyson has lived in Arizona for 10 years and his current obsession is Japanese cars from the early 1990s which, though hard to believe, are now becoming classics. Tyson can usually be found exploring offbeat and obscure road trip destinations on his blog "Drive to Five," which started as a way to share travel stories and experiences with his now-550,000-mile Acura.

8 COMMENTS

  1. HI,
    COULD YOU TELL ME A LITTLE MORE ABOUT CAR. HAS IT HAD ANY BODY REPAIRS, PAINT ETC. DO YOU KNOW WHY IT HAS A LINCOLN TYPE BOOT LID. LOOKS GREAT BUT NEVER SEEN ONE ON A BIRD. MORE PICS. IF POS PLEASE. ANY IDEA OF COST TO LONG BEACH CA. FOR SHIPPING.
    THANKS,
    BRETT.

  2. I had a 79 back in the day and it did not have that Lincoln type hump on the trunk lid….nice touch though….I loved that car and it ran beautiful with the 302 under the hood, my girlfriend called it the woosie car because of that plush interior, like a Bordello………..Sold it when we moved to Florida in 88….too bad.

  3. I had a beautiful 79 back in the day with the 302 under the hood. It was Burgundy in and out, but did not have that Lincoln type bulge on the trunk lid. My girlfriend called it the woosie car because of that Bordello type interior…I loved it! Had to sell it in 88 when we moved to Florida….Too bad.

  4. Actually it is beautiful. I don’t know if you have seen it in real life of just pictures. That interior was part of the Town Landau package which put the price of the car over $10K. Considering that the base price of a 1977 Ford Thunderbird was around $5200.00, that is quite an expensive option. What is funny is I don’t see the Town Landau stainless band that goes over the roof between the two vinyl tops. I owned its cousin, a 1977 Mercury Cougar. Brown with a Chamois vinyl top and a 400 V-8. That was one classy car.

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