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Home Car Culture Speed on wheels: Mercedes-AMG and Palace Skateboards

Speed on wheels: Mercedes-AMG and Palace Skateboards

German automaker, British skateboard producer link for a line of lifestyle clothing

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The worlds of skateboards and motorized vehicles come together again June 4 when London-based Palace Skateboards and Mercedes-AMG send the No. 6 Mercedes-AMG GT3 racing car into the 24-hour race at the Nurburgring. 

United by “an unconventional attitude to life” and their respective wheeled product lines with their “performance and speed; adrenaline and coolness,” Mercedes-AMG and Palace Skateboards are launching the Capsule Collection of apparel and accessories. 

Representing the project is the Palace-liveried racing car. 

“The partnership with Palace underlines the transformation of our Mercedes-AMG brand towards more lifestyle,” Mercedes-AMG chairman Philipp Schiemer is quoted in the announcement. “We are opening up to new target groups and sending out strong signals with spectacular and surprising campaigns that further sharpen the brand orientation of Mercedes-AMG.”

Iconography for the joint venture, the car and clothing, including jacket, trousers, sweatshirts, hoodies, polo and T-shirts, feature a white saber-toothed tiger with orange and violet colors as well as black and white shades designed to “evoke the sunsets of the Indian savannah and the fur of the tiger.”

The partners have produced a “hero video” featuring the racing car as well as Palace skaters. 

The partners said the clothing will be available in Palace stores and online to US customers beginning June 4 at 8 a.m. (Pacific).

Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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