HomeCar CultureBentley shows ‘Unifying Spur’ as part of diversity plan

Bentley shows ‘Unifying Spur’ as part of diversity plan

Car will be displayed at special events around the globe


As European Diversity month concludes, Bentley has unveiled the “Unifying Spur,” a Flying Spur wrapped in an artist’s design inspired by the themes of “love, progress and unity.” The automaker also revealed its own plan to diversify management team.

“The 101-year old company is going through unparalleled change on its journey towards a climate-positive future,” Bentley said in its announcement. “Recognizing the fundamental importance of diverse experiences and perspectives to drive creativity and innovation, Bentley aims to become the most diverse luxury car manufacturer. To this end it has set a target of increasing diversity in management to 30 per cent by 2025.

Bentley, Bentley shows ‘Unifying Spur’ as part of diversity plan, ClassicCars.com Journal

“Bentley’s five-step strategy focuses on outreach, recruitment, succession planning, culture and development.”

To launch the diversity plan, Bentley assigned designer Rich Morris to create “a piece of four-wheeled art using the nine colors of the Progress flag. According to Bentley, Morris’ design “joins the words ‘Love is Love’ through a single, unbroken line, that traces faces, dancing figures and shapes – representing the unifying power of humanity, regardless of race, creed or sexuality.”

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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