Lamborghini has announced plans for the “decarbonization” of future vehicles, and while celebrating the combustion engine, the company plans to make a transition to hybrid powertrains by 2024.
Automobili Lamborghini president and chief executive Stephan Winkelmann presented the “Direzione Cor Tauri” (Toward Cor Tauri) on May 18 and said the program involves both vehicles and the Sant’Agata Bolognese manufacturing site, as well as the largest financial investment in the company’s history.
Cor Tauri is the brightest star in the Taurus constellation, selected for the corporate logo in 1963 by Ferruccio Lamborghini and now “represents Lamborghini’s move toward a future that is electrified but always faithful to the heart and soul of the ‘bull’ brand.”
“Lamborghini’s electrification plan is a newly-plotted course, necessary in the context of a radically-changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects,” Winkelmann said. “Our response is a plan with a 360-degree approach, encompassing our products and our Sant’Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA.
“Lamborghini has always been synonymous with preeminent technological expertise in building engines boasting extraordinary performance: this commitment will continue as an absolute priority of our innovation trajectory. Today’s promise, supported by the largest investment plan in the brand’s history, reinforces our deep dedication to not only our customers, but also to our fans, our people and their families, as well as to the territory where the company was born in Emilia-Romagna and to Made in Italy excellence.”
Lamborghini said Cor Tauri will be achieved in three phases:
2021-2022: The presentation of models “paying tribute to the company’s recent period of continuous success. In the wake of steady sales growth and a seven-fold increase in turnover over the last fifteen years, Lamborghini has established itself as a center of excellence in the production of the best super sports cars. Unique design, technological innovation at the highest levels backed by huge investments in research and development, and the highest quality and craftsmanship are the basis for a pyramid of products: from the Urus Super SUV, the cornerstone of today’s success, rising to the pinnacle of technology and design masterpieces with the limited series.
“The most recently unveiled, the Sián, kicked off the electrification journey: the first Lamborghini featuring hybrid technology. This phase will be characterized by the development of combustion engines for versions that pay homage to the brand’s glorious history and iconic products past and present, but always under the impetus of the visionary spirit that distinguishes Lamborghini. Two new cars in the V12 model line-up will be announced in 2021.”
By the end of 2024: “In 2023 Lamborghini will launch its first hybrid series production car, and by the end of 2024 the entire range will be electrified. Performance and the authentic Lamborghini driving experience will remain the focus of the company’s engineers and technicians in developing new technologies, and the application of lightweight carbon fiber materials will be crucial in compensating for weight due to electrification. The company’s internal target for this phase is to reduce product CO2 emissions by 50 percent by the beginning of 2025.
In the second half of the decade: The first fully electric Lamborghini and the launch of a fourth model “oriented toward ensuring remarkable performance, and positioning the new product at the top of its segment.”