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Home Garage Porsche revives, expands and updates late ’70s ‘Sonderwunsch’ program

Porsche revives, expands and updates late ’70s ‘Sonderwunsch’ program

Sports car company offering new options for personalization and performance upgrades

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Sonderwunsch is the German word for “special request.” It also was the name of a program Porsche offered in the late 1970s for customers who wanted to individualize their 911s, 924s or 928s. 

Porsche has announced a revised and expanded version of that program to be offered by Porsche Exclusive Manufaktur, Porsche Tequipment and Porsche Classic

Porsche shows an in-house restoration done on a 2005 Carrera GT

“Meeting personal customer wishes is an important part of the global offering from Porsche,” the company said in its announcement. “The company now plans to respond to the wishes and needs of its customers to an even greater extent with a new and significantly extended range of products and services. This includes various options for individualization of Porsche sports cars, turning them into unique one-offs.”

The automaker said the expanded program is “a new interpretation of the legendary Sonderwunsch program of the late 70s and will make it possible to design individualized one-off cars… co-created by the customer and realized professionally by Porsche.”

The program will include both classic and contemporary Porsches. 

It is our goal to provide customers around the globe with even more accurately tailored and demand-based products within the context of classic, existing and new cars, and to also offer a comprehensive range of individualization options,” Alexander Fabig, vice president for individualization and classic vehicles, is quoted. 

“With the new offerings we are responding to the great global demand for our products. Starting with new possibilities for individualization and personalization of individual components, through the additional range of Performance Parts, up to realization of uniquely individualized sports cars, we have the right option for every customer.”

Racing numbers and vehicle warps are among personalization features

The company said it will offer a large number of new components for new vehicles as well as for used and classic cars under the name “Performance Parts.” 

“The Porsche Tequipment range for new and used vehicles is aimed at drivers who are motorsport enthusiasts and amateur race drivers,” it explained. “Porsche Classic will offer new developments with a historical reference, components for performance enhancement and also lifestyle products for both young and older classic cars. These will increase the performance of the classic vehicles or improve their everyday usability.”

For more information, visit the Porsche Individualization and Classic website.

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Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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