Don’t bother knocking on the door of the new Lamborghini Lounge New York City. The 5,400-square-foot facility located beneath the High Line elevated walking path in Chelsea on Manhattan’s west side is open only by invitation and appointment to customers and friends of the brand.
“We are opening the doors to a private space our customers and friends can call their own with exclusive access,” Automobili Lamborghini president and chief executive Stephan Winkelmann is quoted in the announcement of the lounge’s opening.
“Following the success of our Lamborghini Lounge venues across the globe, this new flagship in Manhattan will create a vibrant and personal connection to share the Lamborghini lifestyle; a true reflection of our fine Italian heritage.”
“A state-of-the-art brand destination, the Lamborghini Lounge NYC offers guests exclusive access to never-before-seen vehicles, Italian culinary experience and bespoke exhibitions,” Lamborghini added.
In addition to providing the New York debut of the Huracan STO, the two-story, gallery-style lounge offers a customization studio, full-service kitchen with a dedicated Italian chef, and features Italian furnishings from Living Divani.
In addition to the Huracan STO, currently featured is Roger Dubuis’ newest timepiece of the same name, displayed “by levitation in the watchmaker’s notable Gravity Window.”
“This unique space will serve as Lamborghini’s outpost in one of the world’s greatest cities,” said Federico Foschini, Lamborghini’s chief marketing and sales officer.