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HomeThe MarketMarketplace searchers know precisely what they want

Marketplace searchers know precisely what they want

Monthly check of ClassicCars.com searches reveals consistency in buyers’ interests

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People searching for cars on the ClassicCars.com Marketplace website know what they want, and what they want — for the most part — are cars from the heyday of 1960s Detroit. 

There are two ways people seem to search the site. Most popular are searches for a specific year, make and model, and the most popular cars with those doing so are the 1969 (No. 1 during April) and 1967 (No. 2) Ford Mustang, the 1969 Dodge Charger (No. 3), and the 1967 (No. 4) and 1964 (No. 5) Chevrolet Impala. 

Rounding out the top-10 for April are the 1966 and 1965 Mustang, the 1969 Chevrolet Camaro, the 1970 Charger and the 1957 Chevrolet Bel Air.

With the exception of an occasional top-10 appearance by the 1966 Mustang and the 1970 Chevrolet Chevelle, and some reshuffling within the top-10 list, the same cars have comprised the top-10 search list throughout the first four months of 2021.

classic cars, Marketplace searchers know precisely what they want, ClassicCars.com Journal
No. 2 – 1967 Ford Mustang
classic cars, Marketplace searchers know precisely what they want, ClassicCars.com Journal
No. 3 – 1969 Dodge Charger
classic cars, Marketplace searchers know precisely what they want, ClassicCars.com Journal
No. 4 – 1967 Chevrolet Impala
classic cars, Marketplace searchers know precisely what they want, ClassicCars.com Journal
No. 5 – 1964 Chevrolet Impala

“There is good reason for this,” noted ClassicCars.com East Coast editor and collector car market analyst Andy Reid. “Both the Camaro and the Mustang are icons. The 1966 Mustang is an absolute classic and often less expensive than the 1965, making them good deals. The 1969 Camaro is an icon and many people feel the best year for the first-generation model.”  

The other most-popular search method on the ClassicCars.com Marketplace is a generic search by make or model. Again in April, as they have throughout 2021 so far, the most sought-after brands are 1. Chevrolet, 2. Mustang, 3. Ford and 4. C10, as in the vintage Chevrolet pickup truck.

After the first four, things are in flux. In April, 5 through 10 were Dodge, DeLorean, Mercedes-Benz, Corvette, Cadillac and Chevelle. 

Falling out of the top-10 were the Buick Grand National, Volkswagen bus and Willys/Jeep. They were replaced by DeLorean, Mercedes and Chevelle.

If you’re looking for potential trends, all-years Plymouth, Impala and Nova attracted new interest in April.

“Change is a bit of a constant in the collector car hobby but cars such as the Camaro, Mustang and the Chevy C10 are kind of the elder statesman in the hobby,” Reid explained. 

“The DeLorean spike is likely due to the guy who is building the new ones from older parts supplies. Nova being hot is not too much of a surprise as they have been the value muscle car for years and offer quite a bit of muscle car fun for the dollar. 

“Corvette is not a big surprise as they are another stalwart of the collector car hobby and will always have a market. The Corvette is also getting some attention from collectors outside the typical Corvette community including those who have usually focused on European cars.”

Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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