HomeThe MarketLexus unveils LF-Z Electrified, a symbol for its future

Lexus unveils LF-Z Electrified, a symbol for its future

Luxury brand expects electric-powered vehicles to outsell gas-driven ones by 2025


Saying it is accelerating its electrified future, Lexus has unveiled the LF-Z Electrified concept car “symbolizing the next generation” of the brand’s vehicles.

“By 2025, Lexus will introduce 20 new vehicle models including BEVs, PHEVs, HEVs, and other electric vehicles,” the luxury automaker said in its announcement.

It also said it is establishing a new business and technical center to integrate the development, design, production technology and planning departments “to further encourage innovative vehicle development.”

The Shimoyama Technical Center is scheduled to open in March 2024.

“The automotive industry has entered a period of once-in-a-century transformation,” Lexus said. “In addition to the growing social mission of carbon neutrality and compliance with the Sustainable Development Goals of the United Nations, customers’ lifestyles and values are changing and diversifying at a speed previously beyond imagination. 

“The social environment, mobility needs, and customer lifestyle demands have evolved as part of the evolving luxury landscape. Throughout it all, Lexus continues to innovate for the benefit of society at large, as well as for our customers. Lexus will continue to respond swiftly and with careful consideration to the changing times and needs of our customers, and will strive to transform itself into a brand that exceeds customer expectations.”

The company noted that since the 2005 launch of the RX 400h – the world’s first luxury electrified model – Lexus customers have purchased nearly two million electrified vehicles in 90 nations.

The LF-Z Electrified is a battery-electric vehicle “that incorporates driving performance, styling, and technologies envisioned for realization by 2025,” Lexus said. It features ideal dynamic balance achieved through the optimal placement of the battery and electric motors, as well as, among others, a new four-wheel driving force control technology known as “DIRECT4” that generates a superior and highly flexible driving performance, setting the LF-Z Electrified apart from conventional vehicles. 

“Also, in the near future, Lexus plans to incorporate technologies and advanced infotainment functions that will further enrich our customers’ mobility experience.”

Lexus said it expects to offer electric variants of all of its vehicles by 2025 and anticipates those vehicles will outsell the gasoline-powered versions.

In addition to its powertrain and exterior styling, the LF-Z Electrified introduces a “Tazuna” interior that features an open and minimalist design. 

“By fusing the electrification technologies and vehicle motion control technologies it has long cultivated, Lexus aims to evolve driving performance in a way that better connects the driver with their vehicle,” the company added.

Through dialogue with the driver and based on having learned the driver’s preferences and behavioral traits, artificial intelligence will act as a lifestyle concierge, proposing, for example, routes and restaurants. 

“By enhancing safety and security along the way, AI enriches the mobility experience,” Lexus said.

For more information, visit the LF-Z Electrified website.

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


  1. Yes I loved. The LS 400 but the main wires were ran above the wheel. Although a piece of plastic covered it it did not with stand the damage of a blow out going around a cornor tire blew out and roped those wires in half. .thetes got to be a better place for those wires like the front fender


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