HomeThe MarketNewest built-in-Britain hypercar inspired by undefeated race horse

Newest built-in-Britain hypercar inspired by undefeated race horse

Ian Callum doing design of the Kincsem Hyper-GT


There seems to be an endless supply of British-based companies that are ready to pump out hypercars. Add to the list Kincsem, which has hired Ian Callum to design its entry in the electric-powered automotive speedstakes.

Kincsem, a Swiss company founded by Hungarian-bor Tibor Bak to build cars in England, is a “new digital luxury brand” that plans “to fuse the world’s best talent with the latest technology to develop beautifully designed, high performance products.”

“Our pioneering approach to digital technology allows us to create without constraints and place the individual at the centre of the design process,” Bak is quoted in the announcement. “Our customers will experience new levels of dynamic personalization that has never before been possible.

“The Kincsem Hyper-GT, designed by Ian Callum, will bring together new modes of digital integration into development, design, manufacture and ownership. The possibilities presented by the new augmented, digital age enable us to help our customers enter a ‘flow state,’ which athletes call The Zone, offering a level of dynamic personalization and control that has never before been possible.”

The first of the company’s products will be the Hyper-GT, with deliveries in 2023. An SUV, the Helvetia, is planned for unveiling in 2022. 

By the way, the hypercar was inspired by a racehorse.

“The story of Kincsem the horse is the inspiration behind the brand; the ethos behind her training was pioneering and as a result, her achievements remain unsurpassed,” Bak said.

Kincsem is the Hungary term for “my precious” or “my treasure,” and the thoroughbred horse certainly lived up to its name, winning 54 races in 54 starts, the longest unbeaten streak in history, from 1874-1887.

Racing against stallions, geldings and mares, Kincsem became a Hungarian national icon. 

When Kincsem was a yearling, she was offered for sale with six others for £700, but she was one of two fillies rejected by the buyer because they didn’t show early promise and perhaps because of Kincsem’s plain works; she had a liver chestnut coloring with no white markings, and was considered to be a gangly daisy-eater.

Focusing on the car, not the horse, Ian Callum, former head of design for Jaguar and Aston Martin, said, “With Kincsem, we have that rare privilege to not only create a beautiful car, but also form a design language for an innovative luxury brand.

“Refreshingly, Kincsem has said there are no rules, enabling us to pose the question ‘If we could do whatever we wanted, what would we do?’.”

For more information, visit the Bak Motors website.

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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